BS Marketing Initiative

Tata Gluco+ Joins the 135th Durand Cup as Official Beverage Partner

New Delhi [India], August 5: Tata Gluco+, from Tata Consumer Products Limited, has partnered with the 135th Durand Cup as the Official Beverage Partner, marking the brand's association with one of India's oldest and most prestigious football tournaments.

Bisleri Brings the Magic of Spider-Man: Brand New Day to Consumers with Limited-Edition Packs and Merchandise

Mumbai (Maharashtra) [India], August 5: Bisleri International, India's leading packaged drinking water brand, has announced its limited-edition bottles celebrating 'Spider-Man: Brand New Day,' bringing the fun and excitement of one of the most anticipated superhero blockbusters in recent times to consumers across the country. The special-edition packs feature three of the movie's stellar cast, Tom Holland, Zendaya, and Sadie Sink, and are now available nationwide.

Mitti Labs Raises $9.5 Million to Build Water Resilience in Asia's Rice Fields

Bengaluru (Karnataka) [India]/ New York [US], August 5: Deep-tech company Mitti Labs today announced a $9.5 million Series A round from investors including Aramco Ventures as lead investor, alongside Lightspeed India, Godrej Industries Group, Cisco Foundation, Francis Family Fund, and Volta Circle.

IndiGo Celebrates 20 Years of Giving Wings to the Nation

New Delhi [India], August 5: IndiGo, India's preferred airline and one of the fastest-growing carriers in the world, today marks the completion of two decades of offering reliable, affordable, and on-time air connectivity. Anchored in operational excellence, reliability, seamless connectivity, cost efficiency, and a thoughtfully designed customer experience, IndiGo shifted perceptions from budget travel to smart travel. IndiGo's journey mirrors India's emergence as one of the world's most dynamic and high-growth aviation markets.

Rawbare Wins 'Best D2C Brand' at Adgully MAA Awards: A Testament to Purpose-Driven Branding and Digital Excellence

Kolkata (West Bengal) [India], August 5: In today's hyper-competitive digital marketplace, brands are no longer built solely through products--they are built through compelling stories, authentic customer experiences, and valuable engagement. Demonstrating this philosophy in action, Rawbare has received the Best D2C Brand award at the prestigious Adgully MAA Awards. The award was presented at CMOs' Charcha Kolkata 2026, held at The LaLiT Great Eastern, Kolkata, on 30 July 2026, and recognises the brand's rise in a category long dominated by legacy players and imported labels.

Para Light Launches ThermaFlat™ SiC MOSFETs to Break the Thermal Barrier in High-Power Applications

New Delhi [India], August 5: Para Light Electronics today announced the official launch of its ThermaFlat™ SiC MOSFET family (ThermaFlat™ I and ThermaFlat™ II), targeting a fundamental thermal challenge in next-generation high-power design. Powered by Para Light's Ultra-Low RDS(on) Drift Technology, the new semiconductor portfolio breaks through one of the industry's most persistent technical bottlenecks--delivering exceptional thermal stability, reduced conduction losses, and unmatched reliability across rapidly expanding electrification markets. Breakthrough ultra-low RDS(on) drift technology delivers higher efficiency, greater power density, and enhanced reliability for next-generation power systems.

Vedantu Appoints Shimon Joseph as Academic Director for Tamil Nadu; Eyes the Next Leap in Student Success

Chennai (Tamil Nadu) [India], August 5: Vedantu, one of India's leading education platforms, announced the promotion of Shimon Joseph as Academic Director for Tamil Nadu, reinforcing the company's continued pursuit of academic excellence and stronger student outcomes across the region.

Peyush Bansal's Delhi Sharks Move to The Top as GEPL Season 3 Playoff Race Intensifies

New Delhi [India], August 5: With the playoff race heating up, Day 4 of Season 3 of the JetSynthesys' Global e-Cricket Premier League delivered seven high-intensity clashes that reshaped the points table with Peyush Bansal-owned Delhi Sharks winning both their matches to displace defending champions Chennai Falcons at the top of the points table.

Smallest.ai gets $21 Million in Funding to Build Voice 4.0, the Next Generation of Enterprise Voice AI

San Francisco (California) [US], August 5: Smallest.ai, a San Francisco-based foundational AI research lab building the next generation of real-time voice AI infrastructure for enterprises, today announced it has surpassed $21 million in total funding following the close of a $13 million Series A led by Seligman Ventures with participation from Sierra Ventures and 3one4 Capital.

Revature Hosted AI Academy in a Box National Summit 2026 to Drive the Future of AI-Native Engineering Education in India

Chennai (Tamil Nadu) [India], August 5: Revature, hosted the AI Academy in a Box National Summit 2026 in Chennai, bringing together chancellors, vice chancellors and deans from 40 of India's leading engineering institutions alongside ETS, NASSCOM, NIELIT, policymakers, leading employers and other industry leaders, while launching its flagship report, Engineering India's Next Engineer, unveiled by Hon'ble Member of Parliament Harsh Vardhan Shringla. The summit rested on one premise: AI is not eliminating engineering jobs, it is creating a severe scarcity of engineers who can build with AI. Revature's mission is to make that scarcity India's opportunity, a UPI moment for talent that positions the country as the world's leading supplier of AI-native engineers.