Walkin' To The Crib With All That SaaS

India is developing across several sectors and diverse verticals over the past few years. With nearly 34% of the country’s population comprising the youth - around 440 million millennials, the coliving industry is one of the sectors catching traction. Growing over the past decade, the vertical is still at its nascent stage and has undergone many challenges, especially with the onset of the pandemic. The growing concerns of people migrating back to the cities and towns after the nationwide lockdown for work, education and other purposes created an enormous demand for rentals and accommodation.

With the people of the country being troubled about not being able to find co-living spaces and cribbing about not having comfortable cribs to crash into inspired Sunny Garg and Shaifali Jain to introduce Crib, India's first digital ecosystem aimed at redefining how landlords operate, tenants stay and market sells. Headquartered in Gurugram, Crib is a SaaS-based marketplace focusing on creating a full-stack solution for co-living including property management software bundled with a sales platform.

The duo started the expedition in the industry with YourShell, a successful PPE aggregator platform with a total turnover of 20 crores, which was eventually acquired by Stanza Living.

Crib raised $400,000 in its pre-seed round which saw participation from Pranay Gupta (Co-founder, 91Springboard), Blacksoil Capital, along with notable angels like Shashwat Nakrani (Co-founder, BharatPe), Jasminder Singh Gulati (Co-founder, Nowfloats, acquired by Jio), Ajay Yadav (Founder, Roomi), Sarath Sura (Ex-Director, Allahabad Bank), Abdul Paravengal (ex-CBO, Shipper), Rahul Jindal (Director, Google), Uday Arya (Partner, BlueLotus Ventures). It focuses on the unorganised segment of co-living for students. The $93 Bn sector is often observed to lack in structure and consist of 95% of the fragmented and unorganised players.

Currently situated in cities including Bangalore, Pune, Hyderabad, Mumbai, Jaipur, Dehradun and Delhi-NCR, the brand is strategising its way to the top and envisioning its presence nationwide in the coming times. Building more cribs along the way, the company is not just helping people through their website but have also made a hushed announcement, going public with their upcoming tools that shall help them further their mission to ease the lives of tenants, landlords and students alike.

In the words of Sunny Garg, “We are launching two more applications in April both on iOS and Android alongside our Partner App, namely, Crib for Tenants and Crib for Landlords. The goal is to reach out to as many people as we can and make them accustomed to our SaaS-based model and technology. This will aid them in aligning their requests, complaints, offers and requirements with a one-click tap on the screen, empowering them to regulate all their co-living needs through the respective apps bringing the in-demand features and services under one umbrella.”

The brand’s USPs are creating a buzz in the market as Crib presents itself as a property management software that enables landlords to automate business operations and streamline finances by offering features like tenant onboarding, service requests, payment collection and reconciliation, visitor tracking, amenity bookings, and inventory management. The pandemic, as per the dynamic duad, has uplifted their morale as the co-living market picked pace and people, including landlords who worked manually on-ground, became more receptive towards technological innovations and integrations in this prop-tech sector. The brand is growing every passing day and already envisages over 25,000 beds stacked in the next 3 months alongside onboarding 1,00,000 beds by the end of the year. Crib is aiming for mutual growth and 100% customer satisfaction with its efforts and it seems to have found its way through landowners’, tenants’ and patrons’ hearts.

Incentivising its guests with different schemes, discounts and other perks, Crib is carving a revolutionary road to change the face of the coliving industry with all its efforts and investment. Its exemplary features and ease-of-operation is alluring more and more hearts every day and is expected to touch new horizons of crib!