Customer service, higher interest rates to drive pvt banks' deposit growth

More important is customer service, like these days, digital banking, mobile banking, our internet banking, how these are synchronised

Banks are turning their focus towards customer service, convenience and brand trust, and not merely on the interest rates to boost deposit growth. At the Business Standard BFSI Insight Summit on the ‘Bank deposits sahi hai?’  heads of private sector banks —  Rakesh Sharma, MD & CEO, IDBI Bank;  V Vaidyanathan, MD & CEO, IDFC First Bank; R Subramaniakumar, MD & CEO, RBL Bank; and Prashant Kumar, MD & CEO, Yes Bank, discussed challenges in mobilising deposits in a panel discussion with Tamal Bandyopadhyay, Business Standard consulting editor. Edited excerpts: 

How serious is the challenge of mobilising deposits, is it