 "Ajay Bijli, managing director of PVR INOX, and his son Aamer Bijli, who is lead specialist")
Multiplex chain PVR INOX recently launched its 20th IMAX Screen at Priya Cinema in south Delhi. It’s the only standalone IMAX theatre in India and will help expand the movie-viewing market, according to the company. Ajay Bijli, managing director of PVR INOX, and Aamer Bijli, his son and lead specialist-international film marketing at PVR INOX, spoke to Namrata Kohli about movies and ticket prices.
Edited excerpts from an interview in Delhi.
What is IMAX screen technology?
Ajay Bijli: We are extremely pleased to upgrade our first and most iconic cinema, PVR Priya (in south Delhi), into a modern-day representation of
