Multiplex chain PVR INOX recently launched its 20th IMAX Screen at Priya Cinema in south Delhi. It’s the only standalone IMAX theatre in India and will help expand the movie-viewing market, according to the company. Ajay Bijli, managing director of PVR INOX, and Aamer Bijli, his son and lead specialist-international film marketing at PVR INOX, spoke to Namrata Kohli about movies and ticket prices.
Edited excerpts from an interview in Delhi.
What is IMAX screen technology?
Ajay Bijli: We are extremely pleased to upgrade our first and most iconic cinema, PVR Priya (in south Delhi), into a modern-day representation of