Scents & Sensibilities: The right perfume can be a game-changer for you

From mass-market mists to niche luxury blends, India's perfume market is booming. As spending on fragrances soars, a new olfactory culture is taking shape - a bottle at a time

They say perfume is the unseen, the unforgettable, the ultimate accessory for a woman. Fragrances are no longer just a personal indulgence; they’re a lifestyle statement, a mood enhancer, and in many ways, an investment in identity. The Indian perfume market, once niche, is now booming, fuelled by rising disposable incomes, influencer culture, and a growing appetite for global and artisanal scents. But are these pricey perfumes worth it? And how do you choose smartly?

 

As the middle class grows, it is also becoming more aware of personal grooming options; it also helps to have that extra disposable income. According