Nano fertilisers see a jump in sales, but questions around efficacy remain

While Iffco has seen an increase in the sale of both nano urea and nano DAP, some industry players say that despite its intrinsic benefits, nano has still not caught the imagination of some farmers

Sales of nano fertilisers in the financial year ending March 2025 have seen an increase, suggesting greater acceptability but, strangely, the higher volumes have not stopped questions being asked around the product and its efficacy, possibly holding it back.

 

A few weeks ago, Udai Shanker Awasthi, chief executive officer and managing director of Iffco, one of India’s largest fertiliser manufacturers in the cooperative space, said that though sales have risen, he would have liked it to be much more.

 

Subsequently, Sailesh C Mehta, newly-appointed chairman of Fertiliser Association of India (Fai) and chairman and MD of Deepak Fertilisers and Petrochemicals