Two wheeler year-end discounts flat, riding on inventory liquidation

The recent festive season saw robust growth in two-wheeler sales, reaching 2,893,107 units, marking a 20.71 per cent increase compared to the previous year

Year-end discounts in two wheelers are ranging between Rs 3000 and 10,000, relatively at similar levels compared to last year, riding on inventory liquidation during the festival season. 

Manish Raj Singhania, president of Federation of Automobile Dealers Associations of India (FADA), said, “Currently, with comfortable inventory levels, the promotional schemes are relatively reduced. Last year, the industry faced significant challenges, and two-wheeler dealers were grappling with sluggish sales.Consequently, the discounts were not at pre-Covid levels. There were robust schemes before the pandemic, but the post-Covid scenario never allowed the industry to reach a point where manufacturers or dealers could offer