GST cut drives ecom infra push in smaller cities amid quick delivery boom

Platforms expand infrastructure to smaller cities as GST reforms and instant delivery reshape retail landscape.

Ziro, a remote valley-town in Arunachal Pradesh known for its annual rock festival, is not easy to get to. The nearest railway station, Naharlagun, is 100 km away. From there, it takes hours to reach the town through winding mountain roads, often blocked by rain-trig- gered landslides. 

 

So it was a surprise when a Flipkart delivery partner promptly transported large premium appliances to a customer's doorstep in Ziro during the company’s recent The Big Billion Days (TBBD) sale. The seamless delivery to the isolated region shows how ecom- merce firms are leveraging massive infrastructure investments and favourable tax policies to