The retail industry expanded 11 per cent during the 87-day festive window as consumers favoured value-driven categories under lower GST slabs, with apparel below Rs 2,500
Flipkart's festive-season growth is being powered by sellers from smaller cities such as Surat, Meerut, and Lucknow, marking the deepening reach of India's digital commerce ecosystem.
Drone startup Skye Air expects record festive volumes, partners with Blue Dart, DTDC, Shiprocket, and Ecom Express; plans city-wise expansion to Bengaluru and beyond in 2025
Festive season 2025 boosts visibility and sales for homegrown D2C brands, with creative strategies driving 10-100% growth across startups and small businesses
High footfall boosts sales across apparel, electronics, decor - and green crackers
The Centre said that the timing of the GST cuts just before the festival and wedding season proved ideal, boosting consumer sentiment across sectors
LG Electronics India and Tata Capital lead October's IPO fee bonanza, as bankers cash in on a busy primary market season
As the country prepares for the Diwali festival, credit card swipes, UPI transfers and gold sales from previous years reveal how people feel about their wallets and their future
From sweet offerings such as biscoff Mathura peda or medjoul dates to utilitarian choices like handcrafted brass articles or multipurpose travel kits, this year's hampers are unconventional
From cakes and curated hampers to flowers and chocolates, qcom is rewriting the rules of festival gifting
CAIT says GST rate cuts and income tax rebates have spurred demand momentum, with Diwali sales set to hit Rs 4.75 trillion this year, up from Rs 4.25 trillion in 2024
Telangana liquor sales surged ahead of Dussehra, with ₹260 crore on September 28, ₹279 crore on September 29, ₹301 crore on September 30 and ₹320 crore on October 1 lifted by shops
Platforms expand infrastructure to smaller cities as GST reforms and instant delivery reshape retail landscape.
Unicommerce analysis shows quick commerce outpacing e-commerce in festive week order volumes, led by FMCG, beauty, wellness, electronics and strong Tier-II, Tier-III city demand
Consumers held back purchases as they waited for new GST rates
Consumer behaviour this season reflects a bullish sentiment, fuelled by GST-enabled price reductions that have lowered costs in high-ticket categories such as electronics and pushed festive demand up 23-25 per cent across metropolitan and emerging markets. The GST reforms, effective from September 22 -- the first day of Navratri --reduced tax rates in several high-demand categories, including large-screen TVs, mid-range fashion and furniture, providing direct price benefits to consumers. These changes have not only lowered retail prices but also encouraged shoppers to look beyond tactical discount-hunting towards more aspirational purchases, lifting participation from tier 2 and tier 3 cities and stimulating growth in discretionary spending. According to market research firm Redseer, the reduction of GST on large TVs from 28 to 18 per cent led to a 6-8 per cent fall in retail prices, boosting demand for premium models. Fashion items priced below Rs 2,500 now attract just 5 per cent
Blinkit, Zepto, and Instamart plan higher payouts and bonuses during Navratri to retain riders and expand fleets amid peak festive demand
Amazon's Great Indian Festival saw 380 million visits in 48 hours, led by tier 2-3 demand, GST savings, premium product sales and record participation from SMB sellers
While spends saw a robust increase on a YoY basis, there was a slight moderation compared to previous month, where spends had touched Rs 1.93 trillion
Meesho recorded 240 million visits and Shopsy saw 70% of orders from tier-3 towns as India's festive e-commerce battle shifts to smaller cities and value shoppers