Revenue growth for FMCG companies to tamp down in April-June quarter

Some companies are yet to see pick-up in rural demand

Even as commodity prices have come off their peaks, fast-moving consumer goods (FMCG) companies are expected to witness lower revenue growth at a time when companies have resorted to price cuts to pass on the benefits to consumers in the April-June quarter.

Volume growth is expected to remain steady as rural demand continues to remain under pressure for some companies in the quarter. Pre-quarterly commentary from FMCG companies on rural areas remained mixed. However, they said that they witnessed steady demand in the quarter.

Dabur India said in its update that trends in both urban and rural India have shown