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Indian tyre companies draw up road map to steer through tariff jitters

Despite low US exposure, Indian tyre makers are crafting mitigation strategies to address looming tariff threats and persistent margin pressures due to high input costs

Shares of tyre companies rallied for a second consecutive day on Tuesday, with most of the big players registering cumulative gains of up to 6 per cent over the past two days.
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After touching a 13-year high of nearly Rs 240 per kg in 2024, domestic rubber prices are now in the range of around Rs 190–200 per kg. (File photo)

Anjali Singh Mumbai
Despite low exposure to the US, Indian tyre companies are drawing up measures to offset the impact of potential tariffs at a time when raw material prices are already denting margins.
 
Leading players like Ceat, Apollo Tyres and JK Tyres downplayed the immediate financial impact of potential US tariffs and retaliatory duties from countries such as Sri Lanka, citing their current limited exposure to the American market.
 
Ceat Managing Director Arnab Banerjee said US sales form a low single-digit share of the overall revenue, while Apollo CFO Gaurav Kumar pegged the company's US exposure at $100