Page 129 - News
Manage with care
Plan to effectively manage the pain of lay-offs, and enable the transition with minimum damage
 "Manage with care")
Marketing domain tops MBA summer placements at IIT-Kanpur
Almost half the 2015-17 batch was offered internships in marketing by brands like Lava, Godrej, Nielson, ACC and Idea
 "Marketing domain tops MBA summer placements at IIT-Kanpur")
IIMs get deferred placement scare
Many start-ups postpone joining dates of new recruits by 3-6 months
 "IIMs get deferred placement scare")
For biz grads, it's back to job basics
As global investors become more cautious about investments, e-commerce players and start-ups in the country have to tighten their purse strings while hiring
 "For biz grads, it's back to job basics")
Appy, Frooti shake off the past
With Priyanka Chopra, Shah Rukh Khan as ambassadors and an ad budget of Rs 150 crore, Parle Agro gives its brands a complete makeover
 "Appy, Frooti shake off the past")
Marketing to young audiences
To build a brand for the youth, content creators and marketers must first learn to listen
 "Marketing to young audiences")
Ogilvy makes the digital leap
OgilvyOne, the digital arm of ad agency Ogilvy & Mather, is helping one of the country's leading ad agencies to get future-ready
 "Ogilvy makes the digital leap")
 "Statspeak: The changing face of cab hailing in India")
Contest of prosperity
The serious drawback to India's competitiveness seems to stem from the factors constituting the basic sub-index
 "Contest of prosperity")
 "Salary and benefits top drivers for the Indian workforce")
 "Using scenarios to reframe challenges unlocks opportunities")
The biggest misconception is, brands cannot be built on digital: Manish Vij
Interview with Founder and CEO, SVG Media
 "The biggest misconception is, brands cannot be built on digital: Manish Vij")
Thomas Cook: Better late than never
A digital ad campaign of Thomas Cook India aims to encourage older people to travel and also move the younger generation to push their older relatives out of their comfort zones
 "Thomas Cook: Better late than never")
Measuring who's ahead in e-commerce
GMV versus profit strategy and category focus to determine who's where, say analysts with reference to Amazon, Flipkart & Snapdeal's jostling
 "Measuring who's ahead in e-commerce")
Milking the local connections
Two hyperlocal dairy brands, Aavin and Nandini, are building capacity and tightening supply chains as they rise up the popularity charts
 "Milking the local connections")
Brands play to the ice cream stands
Havmor, Vadilal look for a national presence, while Amul, Mother Dairy, Magnum and Baskin Robbins spar over a slice of the premium market
 "Brands play to the ice cream stands")
Changing face of higher education on private campuses
New centres of excellence have come up in north India in the past 5-6 years. They promise flexible curricula, international faculty and research-based education
Jet raises the pitch on service
With a Rs 20-cr campaign the airline hopes to lure fliers with in-flight and airport services, not just bargain fares
 "Jet raises the pitch on service")
Comedy drives the action at Sonic
Viacom18's second channel for children takes on a new avatar, changes its colours, programming and positioning in a bid to increase viewership
 "Comedy drives the action at Sonic")