Page 136 - News
Two C's that rule Indian television
What happens to viewership trends when cricket and cinema are pitted against each other?
 "Two C's that rule Indian television")
 "Growing device ecosystem to fuel mobile data traffic growth")
 "Women ahead in key emotional intelligence competencies")
The mobile is the message
Mobile will be the Job No. 1 for marketers who don't want to be left behind
 "The mobile is the message")
Maggi Noodles: Reclaiming faith in an instant
A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills
 "Maggi Noodles: Reclaiming faith in an instant")
India is the growth engine for Asia Pacific at Twitter: Parminder Singh
Interview with MD, Twitter, Southeast Asia, India, West Asia and North Africa
 "India is the growth engine for Asia Pacific at Twitter: Parminder Singh")
Round-the-clock performance review
Why some companies are saying goodbye to annual performance reviews
 "Round-the-clock performance review")
Oxigen to sponsor New Zealand T20 team
The sponsorship is part of the company's marketing strategy around sports, of which cricket commands the bulk of attention
 "Oxigen to sponsor New Zealand T20 team")
Insurers keep it simple and interactive
Going digital has transformed the way insurers such as Bharti AXA, Aegon Life and Tata AIA talk to the customer; they are listening more and creating campaigns that plug the communication gaps
 "Insurers keep it simple and interactive")
STAR India plays it right with kabaddi
Pro Kabaddi League, launched in July 2014, just finished its third season, and will be back in June with the fourth season
![STAR India plays it right with ,[object Object]](https://bsmedia.business-standard.com/_media/bs/img/article/2016-03/09/full/1457539734-9108.jpg?im=FeatureCrop,size=(328,185) "STAR India plays it right with ,[object Object]")
NPTEL in talks with universities, Nasscom for MOOC endorsement
NPTEL, which is offering 990 course today, has seen rise in number of registered candidates to over 620,000
 "NPTEL in talks with universities, Nasscom for MOOC endorsement")
Bajaj hits the V track
The new bike is using a dash of military history, smart pricing and a retro look to get the attention of commuters across the country. Can the brand live up to the story?
 "Bajaj hits the V track")
11 out of 100 resumes have job anomalies in Q4 of 2015: Report
In the fourth quarter of 2015, males with anomalies constituted 80% and females the remaining 20%
 "11 out of 100 resumes have job anomalies in Q4 of 2015: Report")
Amar Chitra Katha goes back to school
A year shy of its fiftieth birthday, the iconic brand looks to bridge the gap with a new generation of children
![[object Object], goes back to school](https://bsmedia.business-standard.com/_media/bs/img/article/2016-03/07/full/1457366428-6069.jpg?im=FeatureCrop,size=(328,185) "[object Object], goes back to school")
Viu, Netflix make a play for eyeballs
Two American digital content platforms vie for the large Indian market, but use completely different strategies to push their brands
 "Viu, Netflix make a play for eyeballs")
Creative head
Dentsu Webchutney has promoted Tanvi Jain, vice-president at Dentsu Digital, to senior vice-president and branch head, Delhi
 "Streaming delays are mentally taxing for smartphone users")
 "IT highest paid sector in India, manufacturing far behind")
Unlock your full potential
Cloud computing has crossed over to all industry segments as its advantages to the bottom line and to business are easily quantifiable
 "Unlock your full potential")