Page 137 - News
Amazon: All the world is a market
Consumer apprehensions about delivery, authenticity of products and return policy are addressed in Amazon's new campaign that designates the online marketplace as a store the consumer 'owns'
 "Amazon: All the world is a market")
Fierce competition in the smartphone industry makes brands more efficient: Keshav Bansal
Interview with Director, Intex Technologies
 "Fierce competition in the smartphone industry makes brands more efficient: Keshav Bansal")
A dilemma for The Oberoi, New Delhi
EIH has decided to close down, The Oberoi, New Delhi, for a two-year period beginning April 1, 2016, for renovation
 "A dilemma for The Oberoi, New Delhi")
Systems, consultancy top recruiters at XIM-Bhubaneswar
Consulting dominated compensation pacakge with Rs 13.19 lakh per annum
 "Systems, consultancy top recruiters at XIM-Bhubaneswar")
IIM Indore sets up Industry Interface Cell
The IIC is well equipped to handle all industry issues and will serve as a structured platform for interaction with the industry
 "IIM Indore sets up Industry Interface Cell")
Honda rides into battle
The Japanese auto maker is up against erstwhile partner Hero, as it fights back the challenge to Activa
 "Honda rides into battle")
Brand Trust: Consumers give thumbs up to product brands
Samsung Mobiles tops the charts, Tata slips a rank to fifth and Reliance is out of the top 20 most trusted brands
 "Brand Trust: Consumers give thumbs up to product brands")
Fiat fights to stay relevant
An old brand struggles to reclaim its position on India's highly crowded streets
 "Fiat fights to stay relevant")
 "Data Tracker: Cashless is king")
The mother of all brands
Amma is more than a political force; from canteens and medicine shops to laptops and bottled water, she is the most visible brand in Tamil Nadu
 "The mother of all brands")
Technology sector slowing in past 3 years in creating wealth
The white paper suggests that the tech sector is slowing in its creation of millionaires or HNWIs
 "Technology sector slowing in past 3 years in creating wealth")
 "Mobile phone growth shaping India's internet usage greatly")
Clean agent
Dettol has launched a new range of bar soap and liquid hand wash named Dettol Gold comprising two variants - Classic Clean and Daily Clean
Online cue from pop-up
The low-risk venture could well be the next big trend in online retail
 "Online cue from pop-up")
Campaign logic: Switching to a 'totally tikau' brand
This is the first campaign in which TVS TYRES is using a celebrity and the advertising is aimed at appropriating the premise of reliability
 "Campaign logic: Switching to a 'totally tikau' brand")
The offline automobile industry will move to the online platform: Anurag Jain
Interview with Co-founder and COO, CarDekho.com
 "The offline automobile industry will move to the online platform: Anurag Jain")
Navigating the policy maze
Lessons from the policy barriers faced by Nestle, Facebook, BlackBerry and Uber in India and the strategies they adopted to get back into the game
 "Navigating the policy maze")
Shyamal Majumdar: The disruption in the job market
Many countries are close to a point when it would be cheaper to use a robot than to employ a human worker
Why Hollywood is looking at pre-US releases in India
Studios are increasingly releasing marquee movies before the US in overseas territories to avoid clashes with local films, events and festivals
 "Why Hollywood is looking at pre-US releases in India")
HBO moves from niche to mass
The movie channel rebrands itself to appeal to a wider audience, beyond the metros
 "HBO moves from niche to mass")