Page 139 - News

Renault revs up on two engines

French automaker banks on Kwid and Duster to power its brand on Indian roads; hopes to challenge rivals, Maruti and Hyundai

JBIMS completes final placements

Attracts 77 firms including new marquee names like Aditya Birla Group, RIL, Mondelez, Amazon; Top salary: Rs 26 lakh

When speed is of the essence

A cookie-cutter approach doesn't cut anymore. In a hyper-competitive world, leaders need to find ways to speed up decision-making, time to market and shorten reaction time to consumer feedback

This will be the year smartphone numbers start crossing those of feature phones: Arvind R Vohra

Interview with CEO and managing director, Gionee India

Can brands be taught to disrupt?

The start-up economy is challenging how we do business and how brands grow and develop

Fox Star wants to shed its outsider tag

Eight years after it stepped into the Indian film business, the Hollywood studio is putting its lessons to the test

Companies caring for employees attract socially responsible funds

The study focused on a host of indicators as to why SRI funds invest in various firms and found employee relations as the most important

Smart and fast

Clear brand involvement raises emotional impact of ad content

Transparency and quality were revealed to be the most important factors in engaging the audience

Beyond visual appeal

An ad campaign is the tail of an initiative to enhance a destination brand

Campaign Logic: Building on a promise

A PNB Housing Finance campaign captures vignettes of birds and animals building their homes to suggest nature doesn't offer the option of rented accommodation

Accenture makes highest offers at Cluster 1 of IIM-A placements

The company has made 18 offers; A T Kearney, Bain & Co., Bank of America Merrill Lynch among other recruiters

Big consultancies dominate hiring at IIM-B placement

First-time recruiters, 25% of firms that participated, hired in good numbers

Shyamal Majumdar: The 'who am I' phase after retirement

Instead of slamming the door, companies must have a plan to mentor people close to superannuation

AudaCity keeps its ear to the ground

The new Radio City agency for creative solutions could pave the way for brand extensions and innovative business models in the FM radio business

McDonald's gets health conscious

Changing tastes trigger a change of menu at the global burger chain. Is this a sign of the times to come for fast food brands across the country?

Sarovar travels light to build a brand

The homegrown hospitality chain expands into new destinations and forges new alliances, targets pilgrim tourists and the burgeoning breed of domestic travellers

IIT Madras to start research campus in Thaiyur

The project would be completed with a cost of around Rs 600-800 crore

IIT-Ropar gets Rs 5-crore grant to set up biz incubator in Punjab

The grant will be utilised to contribute towards the central government's Start-up India Programme

Amagi readies for OTT revolution as TV advertisers ask for more personalised targeting

The company hopes that it will be able to demand more money from advertisers for more precise targeting