Page 187 - News
 "Getting targeted promotions right")
40 years ago... And now: Partnering for growth
It was in the seventies that Cadbury (now Mondelez India Foods) launched a campaign to encourage cocoa cultivation in India
 "40 years ago... And now: Partnering for growth")
 "China and India lead in mobile shopping")
Taking control of uncertainty is the biggest leadership challenge: Ram Charan
Interview with Business advisor & consultant
 "Taking control of uncertainty is the biggest leadership challenge: Ram Charan")
 "The Strategist top five")
Book Extract: Adapting to digitisation
Legacy companies must think about how to harness digitisation - in any or all of its forms - to create better experiences for the customer, says a new book
 "Book Extract: Adapting to digitisation")
Winning the people wars
How the smartest direct selling corporations are recruiting, rewarding and retaining talent
 "Winning the people wars")
Shyamal Majumdar: Half-truth at the Oscars
Patricia Arquette did well with her 'gender tax' comment, but could have done better by advising what women can do for themselves to improve their pay and career prospects
ISB see 77 per cent rise in placements for Class 2015
Top consultants including Accenture, Deloitte McKinsey come calling
 "ISB see 77 per cent rise in placements for Class 2015")
New brands check into price gap below Ginger
Ginger's average rate is Rs 2,600 a night, but others targeting Rs 1,000-2000 bracket
 "New brands check into price gap below Ginger")
Brands to crowd for Cup spots despite rate hike
STAR has hiked its ad tariff but e-commerce players are in line for a spot on the telly
 "Brands to crowd for Cup spots despite rate hike")
 "Look inward to find your role model")
Star India scores a six with its campaign hits
The network plans to continue to keep up with the outcome of India's matches
 "Star India scores a six with its campaign hits")
 "How not to get an interview call")
E-commerce steals the show at B-school campuses
At IIM-Bangalore, Amazon and Snapdeal have emerged highest recruiters by making 17 offers each
 "E-commerce steals the show at B-school campuses")
Insuring against a disconnect
Fighting low penetration, life insurers try long-format ads and the same tender bond to advertise
 "Insuring against a disconnect")
Looking beyond 'experience'
An ongoing dialogue with customers that engender familiarity and emotional attachment to a brand, product, or service can lead to long-term loyalty
 "Looking beyond 'experience'")
Deploying effective social media campaigns
Integrate social media campaigns with offline campaigns to maintain consistency across platforms
 "Deploying effective social media campaigns")