Page 188 - News
Why mobile-only is the only way to go
Are Indian buyers ready for a mobile-only marketplace?
 "Why mobile-only is the only way to go")
Online, offline retail are going through surrogate collaboration: B S Nagesh
Interview with Founder, TRRAIN, Non-Executive Vice-Chairman, Shoppers Stop
 "Online, offline retail are going through surrogate collaboration: B S Nagesh")
 "Enterprises, not consumers, driving IoT")
 "Enhanced vehicle lifespan key to consumer wallet")
Book Extract: A hands-on CEO
Yahoo! CEOs prior to Marissa Mayer believed their job was to conceive strategies and then get senior leaders to execute them. Mayer, however, did things differently
 "Book Extract: A hands-on CEO")
Making the most of data
Predictive analytics is helping e-commerce companies improve their conversion rates. Here's how
 "Making the most of data")
Marketers need to relook at rural India sales strategy: Accenture study
Growing wages and aspirations have changed the way rural India makes its decision of buying consumer goods
 "Marketers need to relook at rural India sales strategy: Accenture study")
Centre to bring 800 foreign experts to teach in India, says HRD Minister
Irani says cost of foreign teachers not to borne by students, initiative will cover IITs, IIMs, central institutes
 "Centre to bring 800 foreign experts to teach in India, says HRD Minister")
IIM Calcutta concludes final placement
More than 500 offers have been made to 438 students in record 2.5 days
 "IIM Calcutta concludes final placement")
Mumbai's Lodha group to offer its own global management programme
Under the programme, the company will hire students under general management for the first five years
 "Mumbai's Lodha group to offer its own global management programme")
Employee choice in benefits is the future, says Marsh India survey
Increasing voluntary schemes built into group insurance have seen employees taking on additional cover as per their needs
 "Employee choice in benefits is the future, says Marsh India survey")
90% of Indian brands to spend 15% of promo budget on social media: EY
23% of brands spent over Rs 10 lakh a year on social media; 14% spent Rs 1-2 crore in 2014
 "90% of Indian brands to spend 15% of promo budget on social media: EY")
R Gopalakrishnan: The buzz around innovation
Whatever cynics might say, buzz has a value. It changes language and culture and that is hugely important in social transformation
40 years ago...And now: Chennai's ad scene went north for a while
It is a pale shadow of its former self that even catered to national clients
 "40 years ago...And now: Chennai's ad scene went north for a while")
Business schools face a crisis of confidence
As they struggle to attract students, many are approaching real estate firms to sell their property or to work out an alternative land use strategy
 "Business schools face a crisis of confidence")
Aon Hewitt Projects 10.6% salary increase for India Inc in 2015
The study analysed data from more than 580 companies
 "Aon Hewitt Projects 10.6% salary increase for India Inc in 2015")
Daredevils banks on Yuvi to score sponsorship points
Brand and celebrity managers say that Singh's addition to Delhi Daredevils will improve its sponsorship deals by 15-20 per cent. His own fate will only look up if he performs in the initial phase
 "Daredevils banks on Yuvi to score sponsorship points")
Business school education a solid investment: Survey
95% rated their graduate mgmt education as 'good to outstanding'; 93% said they would recommend their graduate business programme to others
 "Business school education a solid investment: Survey")
Alokananda Chakraborty: Father's day
Fathers are back in advertisements in a "meaningful" role. Here's why