Page 190 - News
HUL dusts off its dessert brands
The largest FMCG player revitalises two of its heritage brands in search of spaces to occupy in the food space
 "HUL dusts off its dessert brands")
 "Indo-Pak World Cup tie attracts 70 advertisers")
Firms make 359 offers to IIMK students in final placements
Average annual compensation figure stands at Rs 14.92 lakh per annum
 "Firms make 359 offers to IIMK students in final placements")
XLRI achieves 100% placement in 3.5 days
Final recruitment process sees participation from 108 recruiters including 45 new recruiters
 "XLRI achieves 100% placement in 3.5 days")
IIM-L signals 'acche din' with 100% placements
Sales and marketing, followed by finance, sees highest job offers; recruiters include Amazon, Barclays, Deloitte and HDFC Bank
 "IIM-L signals 'acche din' with 100% placements")
Case study on film promotion and publicity firm Spice now part of IIM-B curriculum
The study was carried out to observe the process where films and individuals have opened up as brands
 "Case study on film promotion and publicity firm Spice now part of IIM-B curriculum")
 "The missing ingredient")
 "Instinctive habits of remarkable leaders")
Advertisers keep the scoreboard ticking
India's performance in the tri-series may have been unimpressive, but that hasn't dented India Inc's enthusiasm about the World Cup
 "Advertisers keep the scoreboard ticking")
Catch them young
The research shows kids are spending over two-four hours a week on mobile devices almost as much as some spend on TV
 "Catch them young")
 "Mining data with mannequins")
Brands and branding
Both brand and branding are widely-used words, but unevenly understood
When the pieces fall in place
Predictive insights driven by the convergence of big data, social, cloud and mobile solutions can help firms understand customers better
 "When the pieces fall in place")
Book Extract: Connecting with consumers
How Adidas managed to reinforce its relationship with consumers while delivering 10-fold profit
 "Book Extract: Connecting with consumers")
Buying decisions are moving outside the realm of IT: Richard J Scurfield
Interview with senior vice-president & general manager, Asia Pacific, NetApp
 "Buying decisions are moving outside the realm of IT: Richard J Scurfield")
Top B-schools see robust placement season; 20% salary rise
Reflecting the optimistic business sentiment, corporates are showing keen interest in the current placement season and are offering higher pay packages
 "Top B-schools see robust placement season; 20% salary rise")
 "Advanced Facebook ad techniques for 2015")
Juniors lack clarity on successor in family-run biz
The study probed 40 matched pairs of seniors and juniors within the same family-owned business on several issues
40 years ago...And now: Prestige expands but with caution
It has had to bring back its popular tagline, expand beyond south India to make its diversification work
 "40 years ago...And now: Prestige expands but with caution")