Page 191 - News
Football clubs have a new goal
International clubs are eager to cash in on the game's popularity in India with branded merchandise
 "Football clubs have a new goal")
Online hiring up 6% in January
Production and manufacturing had the most number of jobs to offer
 "Online hiring up 6% in January")
Van Heusen's bespoke pitch
Aditya Birla Nuvo gets two more brands ready to tailor their range according to the customer's wish
 "Van Heusen's bespoke pitch")
Cinema advertising on the fast track: Group M
The largest media agency network forecasts 20% growth for cinema ads in 2015, second only to digital at 37%
 "Cinema advertising on the fast track: Group M")
IIM-C launches 1-year healthcare executive management programme
Program jointly organised by IIM-C and Glocal Hospitals
 "IIM-C launches 1-year healthcare executive management programme")
Can racing knack help Mahindra at home?
The Mumbai-based SUV leader is a major supplier of bikes to Moto3 international teams. Struggling in the Indian two-wheeler market, it hopes there is a rub-off
 "Can racing knack help Mahindra at home?")
The Strategist top five
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT by by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Programmatic ads will become more human
In 2015, programmatic algorithms and systems will increasingly differentiate themselves based on their ability to manage cost effectiveness on behavioural metrics while delivering campaigns that build
 "Programmatic ads will become more human")
Gender pay gap still significant
Workers in domestic companies earn about Rs 115 per hour less than workers in firms partially owned by foreigners
 "Gender pay gap still significant")
Connecting rural India
Rural India is not a downgraded version of urban India. It is a different market. Creative marketing is needed to gain access to this untapped market
Driving profits through big data
However, for most businesses, this mountain of transaction history sits untapped in corporate ERP systems
 "Driving profits through big data")
The price of bad sales hiring
It is difficult to make a real change until a catalyst rocks your world
 "The price of bad sales hiring")
The new Indian man: A dream consumer for marketers
The modern man's insatiable attitude and need for escape have made him the most sought-after consumer
 "The new Indian man: A dream consumer for marketers")
40 Years ago... and now: Making for India
The focus on manufacturing in India and collaboration with local partners helped Philips tide over the restrictions of the seventies
 "40 Years ago... and now: Making for India")
It's time companies understood consumer psychographics: Nissan Joseph
Interview with managing director & general manager, Crocs India
 "It's time companies understood consumer psychographics: Nissan Joseph")
Book Extract: No trace of history at Huawei
Huawei CEO Ren Zhengfei does not want the firm to take on pressure from legacy. Employees are measured by their competence and contribution
 "Book Extract: No trace of history at Huawei")
Moving up the value chain
The truck industry is considered a commodity market with price generally topping the list of buying criteria. Here's how Tata Motors, Ashok Leyland and BharatBenz have created a 'premium' image for th
 "Moving up the value chain")
40 years ago...And now: Diversified Voltas' core saved it
From being a juggernaut in the Licence Raj, turning to ACs helped it survive
 "40 years ago...And now: Diversified Voltas' core saved it")
Kanika Datta: The rural beti as businesswoman
Indian women can only progress as far as the social system permits them and plugging into global supply chains is a good way to start, as we saw with the ITeS boom
IITs to widen field to help more start-ups bloom
Business incubators to be expanded for more Flipkarts and Housing.coms to emerge
 "IITs to widen field to help more start-ups bloom")