Page 237 - News
Era Business School to launch unique Mini MBA programme for teenagers
Programme involves fun-learning sessions on Leadership, Corporate Communication, Managerial Economics etc
 "Era Business School to launch unique Mini MBA programme for teenagers")
FMCG corner in Park Avenue expands
Raymond adds a new product to the personal care universe of its largest apparel brand
 "FMCG corner in Park Avenue expands")
ISB, NSE tie-up to set up first trading laboratory
NSE-ISB Trading Laboratory will bring real-time stock movements and investment decisions close to management student
 "ISB, NSE tie-up to set up first trading laboratory")
Student's corner
Should IIMs look to add more varied disciplines to their curriculum?
 "Student's corner")
Lamborghini revs up for a long drive in India
Huracan, which will replace Gallardo, will be available from September and is expected to be priced upwards of Rs 3.4 cr
 "Lamborghini revs up for a long drive in India")
Mobile TV brands tune their antenna
Desi providers of a bouquet of TV content on-the-go are most likely to succeed
 "Mobile TV brands tune their antenna")
Alokananda Chakraborty: Can selfies stay in focus?
If used without discretion, they can backfire on brands that use them
TVS gives commuter bikes another go
Its Star City Plus and Victor are expected to shore up its mid-segment line-up
 "TVS gives commuter bikes another go")
Right to property
Corporates take great pains to create and sustain branded properties even when they don't have a direct impact on sales. Here's why
 "Right to property")
Van Heusen Woman steps up
Focused expansion has seen its share of womenswear go up than the rest of Madura's on average. Exclusive stores, e-commerce and an A-lister brand endorser have also led to sales in smaller towns
 "Van Heusen Woman steps up")
 "Track the key outlets that give 80% of total sales")
HR for the C-suite
HR leaders should see the economic climate as an opportunity to further demonstrate the value they can add to a business
 "HR for the C-suite")
 "The workplace expectations of Gen Y")
 "Unclear job expectation top contributor to stress")
 "Achievement in context")
When brands go the 'selfie' way
The epidemic of the 'selfie' didn't just excite social media users in 2013 but has also become a premise for brands to engage consumers
 "When brands go the 'selfie' way")
Book Extract: The Pixar short-film experiment
Companies must not be required to justify everything. The door must be left open for the unexpected, says Pixar Animation Studios co-founder Ed Catmull in his new book
 "Book Extract: The Pixar short-film experiment")
The agency of the future will be just a consultancy: Michael Karg & Vincent Digonnet
Interview with Chief executive officer, Razorfish International and Executive chairman, APAC, Razorfish
 "The agency of the future will be just a consultancy: Michael Karg & Vincent Digonnet")