Page 243 - News
Book Extract: The five common entrepreneurial traps
If barriers to entry are low and you have nothing on which to sustain your initial advantage, stop before you start, says a new book
 "Book Extract: The five common entrepreneurial traps")
Managing employee redeployment
Here's how corporations are redeploying talented employees impacted by change to new roles and productive businesses
 "Managing employee redeployment")
 "mPOS to drive merchant innovation")
New formula of customer engagement
For organisations keen to communicate with customers effectively, social media and live chat connectivity is not an option, but an absolute necessity
 "New formula of customer engagement")
 "Practical creativity is the new order")
India's broadband nirvana
Telecom service providers remain under significant pressure to stay profitable in the face of a lower voice ARPU, data deluge driven by video streaming, mobile data, cloud computing and internet-conne
 "India's broadband nirvana")
Synergy has been used as a code word for cost reduction: Andrew Lack
Interview with chairman, Bloomberg Media Group
 "Synergy has been used as a code word for cost reduction: Andrew Lack")
IIT Roorkee gets 1,047 job offers through campus recruitment
Around 90% of the undergraduate students have got placed at the institute
 "IIT Roorkee gets 1,047 job offers through campus recruitment")
Madhukar Sabnavis: Nudging boundaries, seeding thoughts
Advertisements don't need to shake up viewers to drive change
We encourage our staff to multi-task for lean operations: Kabir Lumba
Interview with Managing Director of Lifestyle International
 "We encourage our staff to multi-task for lean operations: Kabir Lumba")
The juggernaut of IPL steady, despite knocks
Advertisers continue to bet on the media property, which remains a key vehicle in the April-June holiday season
 "The juggernaut of IPL steady, despite knocks")
Hiring blues: Campus placements at IITs lose steam in phase-II
Highest salary package offered and number of students placed decline compared to those in phase-I
 "Hiring blues: Campus placements at IITs lose steam in phase-II")
MTS' viral ad leads to 10% rise in dongle sales
The script was triggered by today's kids who seem so comfortable with gadgets and the Internet right from infancy
 "MTS' viral ad leads to 10% rise in dongle sales")
Croma takes the battle to online retailers
Launches same-day delivery for its site, though analysts say others have eroded its headstart in the brick and mortar format
 "Croma takes the battle to online retailers")
Students' Corner
Do you think research tie-ups with global institutes would help Indian B-schools garner better rankings?
Brands vote for elections
HUL joins Google and Tata Tea to urge people to vote in this Lok Sabha polls
 "Brands vote for elections")
There is a need for immediacy and exclusive content will drive engagement: Justin Osofsky
Interview with vice-president of media partnerships and global operations of Facebook
 "There is a need for immediacy and exclusive content will drive engagement: Justin Osofsky")
Making digital marketing more effective
It's time marketers employed state-of-the-art tools like multi-channel attribution to optimise their marketing
 "Making digital marketing more effective")
Less than 11% of hotel management graduates are employable after college: study
The report by an employability solutions company highlights that females are more employable as compared to male graduates