Page 244 - News
Foreign check-ins at old hotels
International hotel groups are replacing brands that have not worked well for different hotel properties
 "Foreign check-ins at old hotels")
Battle for the dashboard with apps
The main problem facing connected cars is the lack of standards, which can be a source of confusion for drivers
 "Battle for the dashboard with apps")
Zing will compete directly with cable operators: Salil Kapoor
Interview with COO, Dish TV
 "Zing will compete directly with cable operators: Salil Kapoor")
Shopping made easy
HomeShop18 went digital to refresh its offering on a limited budget
 "Shopping made easy")
Play it by ear
Sony used webisodes to target on-the-go music listeners
 "Play it by ear")
Plugging the last mile gap
Parle Agro's Hippo turned Twitter into an inventory tracking interface to replenish stock and grow sales
 "Plugging the last mile gap")
Pushing the digital envelope
Lessons from the efforts of Delta Airlines, ESPN X Games, Lays and marketing of the state of Florida
 "Pushing the digital envelope")
Sisters in arms
An innovative product from Nivea called for innovative use of media
 "Sisters in arms")
So we have gone digital; what next?
The digital wave is here to stay, but how well are marketers riding it? A global IBM C-suite study has some interesting insights
 "So we have gone digital; what next?")
Be your own designer
Louis Philippe's online dressing room enabled consumers to conjure up their own ensemble
 "Be your own designer")
The business of fluid creativity
To make an impact in the ever-changing digital landscape, marketers and their agencies must adopt the iterative and responsive approach to advertising
 "The business of fluid creativity")
 "The digital Top 10")
Leveraging video for brand building
Video advertising has emerged as a crucial platform in the digital advertising space
 "Leveraging video for brand building")
Convergence will fuel online video growth
In a hyper competitive market, live and on-demand video offerings are no longer optional
Executives likely to see 15-20% salary hikes
Pharmaceuticals, automobiles likely to see maximum increases, HR experts say
 "Executives likely to see 15-20% salary hikes")
Shyamal Majumdar: Toyota's labour pains
Good conduct bonds can hardly solve the problem
Non-cricket leagues gather interest from brand owners
Team ownership, sports facilities and teaming up with broadcasters are emerging as branding avenues
 "Non-cricket leagues gather interest from brand owners")
Chhattisgarh keen to tie up with Australia on higher education
State govt has been making efforts to join the youths with the mainstream of the modern technology
 "Chhattisgarh keen to tie up with Australia on higher education")