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HOW TO MEASURE DIGITAL MARKETING: METRICS FOR ASSESSING IMPACT AND DESIGNING SUCCESS
by Laurent Flores
* Published by Palgrave Macmillan
* A guide to assess your of digital marketing campaign
JAB, JAB, JAB, RIGHT HOOK: HOW TO TELL YOUR STORY IN A NOISY SOCIAL WORLD
by Gary Vaynerchuk
* Published by HarperBusines
* How to connect with customers and beat the competition using social media
YOUR BRAND, THE NEXT MEDIA COMPANY: HOW A SOCIAL BUSINESS STRATEGY ENABLES BETTER CONTENT...
by Michael Brito
* Published by Que Publishing
* Think like a media company to reach consumers
THE NEW DIGITAL AGE: TRANSFORMING NATIONS, BUSINESSES, AND OUR LIVES
by Eric Schmidt , Jared Cohen
* Published by Vintage
* How businesses will cope with the mutation of the internet
DIGITAL MARKETING ANALYTICS: MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD
by Chuck Hemann, Ken Burbary
* Published by Que Publishing
* Digital marketing analytics roadmap
THE NEW RULES OF MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE VIDEO, MOBILE APPLICATION...
by David Meerman Scott
* Published by Wiley
* Learn new tools to communicate with buyers
INSTAGRAM POWER: BUILD YOUR BRAND AND REACH MORE CONSUMERS WITH THE POWER OF PICTURES
by Jason G Miles
* Published by McGraw Hill Education
* Create effective image & identify customers with hashtags
CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
* Published by Simon & Schuster
* How to make your product and idea catch on in the digital wold
THINK LIKE A ROCK STAR: HOW TO CREATE SOCIAL MEDIA AND MARKETING STRATEGIES ...
by Mack Collier
* Published by McGraw Hill Education
* A guide for brands to convert consumers into fans using social media
STICKIER MARKETING: HOW TO WIN CUSTOMERS IN A DIGITAL AGE
by Grant Leboff
* Published by Kogan Page
* A guide to marketing communications for digitally empowered consumers
