Page 257 - News

Crowned at last

The claim that the customer is king has always rung somewhat hollow. Now the digital marketplace has helped it come true

Opening up new opportunities

Leveraging the God market

From Ramayan to the latest Devon Ke Dev..., religious mythologies are a staple on Indian television

Growth in e-commerce will fuel growth in brand licensing in india: Jiggy George

Interview with CEO & founder Dream Theatre

Forewarned is forearmed

New age media management

Today's media agency manager is grappling with a changing media consumption landscape. Here's how his life has changed

The Strategist top five

NMIMS announces NMAT results; 2,289 qualify

Total 63,106 candidates appeared; cut-off for this year is 94.709%

IITs should focus on innovating for the poor: expert

Tuck B-School Prof says innovation the country need to do be focused on the Indian consumer which can then be taken abroad

Brands fret over ratings-darkness

Some like Panasonic, Honda, Coca-Cola will turn to their agencies for help, others like Dabur would look at brand tracks

Modi's IIT, IIM idea: Few takers, many critics

Sceptics say funds should instead be made available to improve infrastructure, pay of faculty members at existing institutes

Students' Corner

Do you think the current format discourages female aspirants from attempting CAT?

Sony warms up for new game plan

By winning FIFA broadcast rights and focusing on new genres, Sony Six hopes to create a niche

48% of Indians think their current employment as 'just a job'

India ranks 5th in International Rankings of Career-Minded Workforces

NMIMS merges two MBA programmes

Kellogg's to distribute Pringles in India

This will be the first step towards integration of the brand, acquired globally two years ago, with the Indian unit

Brands get busy on instant chat apps

Big Bazaar, Cafe Coffee Day, Colors and PVR Cinemas have been quick to capitalise as mobile users turn to instant chats for messaging needs

Buying from and selling to unknown people is new in India: Amarjit Singh Batra

Interview with CEO, OLX India

Private jobs quota plan by Congress is economic insanity

Besides being detrimental to business, the proposal won't even facilitate large scale employment generation for the backward classes.

Only 150 firms could make offers at IIM-C as summer placement closes early

Google, leader in Internet-related services and products, offered summer internships exclusively to IIM Calcutta students on its first visit to the campus