The Strategist top five

THE END OF COMPETITIVE ADVANTAGE
by Rita Gunther Mcgrath
* Published by Harvard Business Review Press
* Price:Rs 1,250
* Focus on short-lived opportunities instead of competitive advantage

CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
* Published by Simon & Schuster
* Price: Rs 499
* What is it that makes online content go viral?

THE INNOVATOR'S SOLUTION: CREATING AND SUSTAINING SUCCESSFUL GROWTH
by y Clayton M. Christensen, Michael E Raynor
* Published by Harvard Business Press
* Price: Rs 1,250
* A seminal work on disruption - for everyone confronting the growth paradox

TILT: SHIFTING YOUR STRATEGY FROM PRODUCT TO CUSTOMERS
  by Niraj Dawar
* Published by Harvard Business Publishing
* Price: Rs 1,250
* A road map for marketing managers: how to obtain a competitive advantage by tilting towards customers

DAVID & GOLIATH: UNDERDOGS, MISFITS, AND THE ART OF BATTLING GIANTS
by Malcolm Gladwell
* Published by Little, Brown and Company
* Price: Rs 599
* A new interpretation of how we think about obstacles