Page 275 - News
Nissan bets on premium in value compact SUVs
The Terrano will make the marque more aspirational
 "Nissan bets on premium in value compact SUVs")
Making online management education affordable
MyBskool.com caters to half a million registered learners currently, and is targeting three million users by 2014
 "Making online management education affordable")
IPE courses likely to get recognition from Saarc countries
Institute to organise joint global conference with UN International Centre for Promotional Enterprise on PPP practices in Hyderabad
 "IPE courses likely to get recognition from Saarc countries")
Broadcasters betting big on shows funded by advertisers
Advertiser-funded programmes seem to be doing better on niche channels than on general entertainment channels
 "Broadcasters betting big on shows funded by advertisers")
IIT-B, WUSTL to offer joint EMBA course
IIT-B to set up research park within its campus
 "IIT-B, WUSTL to offer joint EMBA course")
The strategy experts
McKinsey is credited with bringing the discussion on strategy back into the organisational debate, says a new book
 "The strategy experts")
The Happy Hours promotion has revived the coffee business post 6:30 pm: Santhosh Unni
Interview with CEO, Costa Coffee
 "The Happy Hours promotion has revived the coffee business post 6:30 pm: Santhosh Unni")
The telecom tangle
The policy deadlock is bound to have a negative impact on the industry and the government
 "The telecom tangle")
Temporary staffing can variabilise fixed costs: Manish Sabharwal
Interview with Chairman, Teamlease Services
 "Temporary staffing can variabilise fixed costs: Manish Sabharwal")
Focus on the long term, not on quick returns
The Strategist brings to you the rules of designing advertiser-funded programmes
Joining the digital dots
Using responsive design, create a seamless, unified viewing experience across gadgets
 "Joining the digital dots")
McDonald's serves up scalable cafes
Its McCafe shop-in-shops signal the chain's designs on coffee retail, which is expected to more than double in five years
 "McDonald's serves up scalable cafes")
Indian brands trail MNCs in attractiveness
One wrong step by a brand can dent its image deeply. That is why it is imperative to be nimble-footed and work on the brand's attractiveness through communication
 "Indian brands trail MNCs in attractiveness")
Firms offer 36 per cent more stipend at IIMK internships
The institute finished the summer placements in a short time by securing internships for all participating students
 "Firms offer 36 per cent more stipend at IIMK internships")
Tier-II engg institutions catching up with Tier-I for hiring: Zinnov study
Tier-I institutions are preferred over others; they received 75% consulting, 67% sponsored/open research contracts
Dealaholic India ready to spend time on bargaining
Women are more likely at 80 per cent to hunt out bargains, compared to 78 per cent of men who said they would not settle for a quick purchase
 "Dealaholic India ready to spend time on bargaining")
IIM-K sees 36% jump in stipend for summer placements
Highest stipend offered this year is Rs 2 lakh
 "IIM-K sees 36% jump in stipend for summer placements")