Page 278 - News
Brands outsource ideation to India for their global campaigns
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies
 "Brands outsource ideation to India for their global campaigns")
Marketers say '...no way out but change'
The Coca-Cola Company let consumers in India and Pakistan connect with each other and share the experience with its Small World vending machines
A scary beast called CAT
It is something of a parlour game among CAT faculty to see who makes the most damningly impenetrable test. In a vicious turn, it is considered a mark of one's skill to design tests that will make stud
It's time to cultivate entrepreneurial talent: Ben Casnocha
Inteview with, chief of staff, Reid Hoffman's Office, Linkedin
 "It's time to cultivate entrepreneurial talent: Ben Casnocha")
 "Hard to beat festive cheer of spenders")
Amul tries 'health' with ice creams
The ice cream major is insisting that milk-fat ice creams are healthier than frozen desserts made with vegetable fat. But will its argument hold water in this fun category?
 "Amul tries 'health' with ice creams")
 "The Strategist top five")
Cracking the code of innovation
Successful innovators combine creativity and imagination with business and analysis at every phase of product development
 "Cracking the code of innovation")
Making a productive earnings call
Traditional earnings calls are plain unhelpful. Here's how companies and investors can get more from them
 "Making a productive earnings call")
 "The right prescription")
Unravelling Big Bazaar Direct
The Future Group recently launched Big Bazaar Direct, a cross between e-commerce and door-to-door sales. The Strategist looks at the factors that can make or break Kishore Biyani's ambitious new ven
 "Unravelling Big Bazaar Direct")
Watch it, anytime anywhere
TV shows are increasingly launching their own mobile apps to gain more popularity …
 "Watch it, anytime anywhere")
It would not be right to compare Panjab University with IITs and IIMs: Arun Kumar Grover
Interview with Panjab University Vice-Chancellor
IISc leads engg institutions in India in research faculty: Zinnov report
IISc was followed by IIT Kanpur, IIT Delhi
We need a separate grant for humanities: Arun Kumar Grover
Interview with Vice-Chancellor, Panjab University
 "We need a separate grant for humanities: Arun Kumar Grover")
How Panjab University cracked the Times Higher Education list
Citations, international students, presenting data convincingly to Times worked in their favour
R Gopalakrishnan: Emotion and innovation
Young leaders must not just throw up ideas, they must develop them
Stores in malls make sense as people are willing to spend here: Anupam Saluja
Interview with CEO, Cookie Man India
 "Stores in malls make sense as people are willing to spend here: Anupam Saluja")
Honda snaps at Bajaj's wheels
Bajaj has lined up a phalanx of Discovers to fend off Honda's charge in the economy segment
 "Honda snaps at Bajaj's wheels")
Veterans surprised Panjab Varsity got global recognition late
A senior academician says University got its due following efforts of Vice-chancellor's office in providing details of research work being done