Page 289 - News
Three clues to FMCG success
Successful FMCG companies have increased customer engagement within stores, besides adding new ones
 "Three clues to FMCG success")
Air India gets on the competitive runway
For the long term, it needs to spruce up its international biz and fleet
 "Air India gets on the competitive runway")
The initiative helped create buzz in a low-involvement category: Sunil Kataria
What has been the most interesting sales promotion you have engineered so far?
 "The initiative helped create buzz in a low-involvement category: Sunil Kataria")
Accept social media as one of the biggest changes of our times: Guy Hutchinson
Interview with vice-president, operations (India), Hilton Worldwide
 "Accept social media as one of the biggest changes of our times: Guy Hutchinson")
Better safe than sorry
It isn't just security devices that are on the rise in this country; manned security services are on the upswing too
No shortcuts to success
Consumer education can open many doors in rural India. The best part is it is inexpensive
 "No shortcuts to success")
A missed opportunity?
Not too long ago, Unilever dropped its long time agency partner Lowe to produce a crowdsourced TV commercial for its Peperami brand
 "A missed opportunity?")
Shifting into top gear
In a dull market, Maruti has tweaked its vehicle service strategy to cut time and cover more customers
 "Shifting into top gear")
No-holds-barred brand wars take root
The increasing spate of comparative advertising betrays brands' desperation as consumers cut spending
 "No-holds-barred brand wars take root")
MTR moves to stop rival from snacking on its market share
Relaunches its snacks portfolio as SnackUp after just two years of existence. Hopes course correction will speed up growth in the face of competition from Maiya's
 "MTR moves to stop rival from snacking on its market share")
University affiliations to be capped
A national higher education campaign has submitted a proposal to HRD min; say this is to maintain proper academic standards
 "University affiliations to be capped")
Ashish Nanda visits IIM-A, meets faculty
Nanda has been meeting senior, key faculty members in order to get familiarised with workings of institute
 "Ashish Nanda visits IIM-A, meets faculty")
NREGS and child labour
An ILO study shows child labour has declined for girls from households that had taken up the work guarantee programme
Canon shifts focus to keep up with trends
Two years ago, 60% of the total camera sale of Canon came from compact cameras, while the rest came from the DSLRs
 "Canon shifts focus to keep up with trends")
After independence
A broad-brush picture reveals some inconvenient truths that are incompatible with our collective sense of self in the world order
 "IIM-A: Ashish Nanda's global experience would be the key")
Pre-placement offers ring in optimism for IIMs
Older IIMs say they are insulated from external market situation
 "Pre-placement offers ring in optimism for IIMs")
Zee's third brand targets youth
The new channel brand could pave the way for a second GEC after the foray with blockbusters premieres
 "Zee's third brand targets youth")