In an effort to inculcate leadership capabilities among its employees, HCL Comnet, the countrys leading infotech infrastructure management company has recently initiated the Comnet Direct Leadership

HCL Comnet starts leadership forum

Business Standard

The feel-good factor is set to translate into hard cash. Salary increments handed out by India Inc in 2004, without taking inflation into account, will range between 9.7 per cent and 13.4 per cent,

Indian increments to range between 9.7%-13.4% in 2004

Deepak Chaudhuri, who was heading Shaw Wallace &amp; Cos (SWC) brewery business before it was spun off into a 50:50 joint venture with SABMiller, has been chosen to spearhead the companys country

Chaudhuri to head SWC's country liquor line

Bengal Shristi, the Srei groups urban infrastructure venture, has signed on Big Bazaar of the Pantaloons retailing chain to be the anchor tenant at the shopping mall section in the 3 lakh square feet

Srei gets Big Bazaar to set up highway mall

RPG Enterprises is expecting to grow its retail business by more than six fold to Rs 4,000 crore by 2007 from the existing Rs 600 crore. The company now pins its hopes on the Giant Hypermarket brand

RPG to set up more Giants in AP

The economic gloom in the country has taken a toll on one of the best business management institutes with a substantial number of students yet to get placed. IIM Calcutta, the oldest IIM in India, has seen around 5% of its last batch still left with no jobs. The ratio is even worse in some of the newer IIMs.

We'll expand IIM facilities, faculties despite slowdown: Shekhar Chaudhuri

Campus Diary

Randstad ties up with Formula One in India

HR firm puts brand building on fast track

With the novelty of the modern bazaar concept fading, the country's oldest retail chain is rebootingIn the second week of January this year, shoppers at Big Bazaar in Nagpur's Sitabuldi area were in for a surprise. The size of the food & beverages section was doubled and the fashion segment was renovated to make it look like a jazzy departmental store with new flooring, concealed lighting, stylish mannequins and so on.The Nagpur store is not alone. The Kishore Biyani-promoted hypermarket chain is shedding its 'same-old-stuff' tag, and revamping its stores to woo back customers who are now spoilt for choice because of relative newcomers such as Star Bazaar, Aditya Birla's More, Hypercity and others.Big Bazaar is the oldest (its first store came up in 2001) and the largest (it runs 166 stores), but it has become obvious that the early mover advantage wouldn't last for long as consumers are graduating from the earlier novelty of a 'modern bazaar'."Big Bazaar wanted to be an upgrade of

Big Bazaar: Bigger & better?

Can BlackBerry do what RIM couldn't?

From pure marketplaces to managed marketplaces. New e-commerce players are tweaking the signature models of the last phase in search of profitability

New and improved

PLAYING TO WIN: HOW STRATEGY REALLY WORKSby AG Lafley, Roger L MartinPublished by Harvard BusinessPrice Rs 995 *Strategy is hard because it forces people and organisations to make specific choices about their future -something that doesn't happen in most companies.THE $ 10 TRILLION PRIZEby Michael J. Silverstein, Abheek Singhi, Carol Liao, David MichaelPublished by Harvard BusinessPrice Rs 995Do you know enough about the new consumers of China & India to convert them into customers?INDIANOMIX: MAKING SENSE OF MODERN INDIAby Vivek Dehejia, Rupa SubramanyaPublished by Random House IndiaPrice Rs 399Economists VivekDehejia and Rupa Subramanya unearth reasons why we are like this onlyJUGAAD INNOVATION : THINK FRUGAL, BE FLEXIBLE, GENERATE BREAKTHROUGH GROWTHby Navi Radjou, Jaideep Prabhu, Simone AhujaPublished by Random HousePrice Rs 499The West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation.EXECUTION : THE DISCIPLINE OF GETTING TH

The top 10 business bestsellers

Why it is my best campaignThe Nike Bleed Blue campaign has lasted for two years now and is set to go on till the next World Cup in 2015, where Team India has to Bleed Blue as defending world champions. This is my best work as I played various roles to ensure that the campaign captured the passion and the imagination of the entire nation. I was the writer, national creative director, photographer, designer and even film-maker at various stages of this campaign.Client's brief to the agencyThe brief was to launch the Nike Team India blue jersey as the uniform of the nation and deepen Nike's relationship with the sport and its patrons across the streets and stadiums of India.Routes considered and chosenThere were several diamonds in the rough when it came to expressing the national passion for the team but when we arrived at 'Blood, Sweat & Blue' as the attitude and 'Bleed Blue' as the expression, everyone started to rally around them. The whole team at Nike India, in fact, decided tha

The campaign united the nation behind the national team: Senthil Kumar

Interview with, Executive vice-president, NestlÃ© SA

There is a revolution happening in marketing now: Patrice Bula

The ability to adapt faster and smarter than the competition can mean the difference between coping and succeeding, says a new book

Super-adaptation

With their single-minded focus on growth, Indian companies have created their biggest challenge: by 2017, one out of every five leadership positions in the country's top 500 companies will remain unfilled due to the lack of talent

The broken leadership pipeline

An oft repeated grouse of marketers with regard to email marketing is its static nature. Say, you send your customers an email about an upcoming sale. The email content will obviously be in line with the date it was sent on. For instance, if you send the email on Sunday, saying the sale begins tomorrow, that is Monday, and will end the following Monday. But what's the guarantee that the customer for whom it is intended will see it on Sunday itself? She may see it anytime during the week, or even after the sale is over. Based on when she sees it, the information may or may not be of relevance to her."The solution,"says Naveen Bachwani, head , marketing services, Experian India, an e-mail marketing specialist, "lies in making the content dynamic." This means that the content will be refreshed  from the sender's end so that it stays relevant to the  time when the email is opened. In the above example then, if the receiver views the email on a Tuesday, the content will probably say that th

Make email marketing dynamic

Many believe that with higher internet penetration, the demand for online education will grow radically in India in the coming years

Will the internet replace the universities?

Even at 81, the grandfather of marketing management has what it takes to show the way to the young tribe of modern day marketers. That's what Philip Kotler did on Thursday while addressing Indian managers and management students at a day-long training programme on the future of marketing in Gurgaon, near Delhi. He began his session by explaining how 'purpose' should be the fifth P of marketing for any company across the globe. "Indian managers must find ways to bring down the cost of goods and services to include more people in the consumption cycle. Two things can be instrumental in building the middle classes in India: improved governance and better marketing," he said. While earth's population stands at seven billion, only two billion have access to quality products and services.Kotler appreciated how Indians are blessed with the right entrepreneurial and analytical skills required to build global brands. At the same time he pointed how there are no popular global brands from India

Marketing guru Philip Kotler returns to India

The sexual harassment law bars any action against 'false' complainants

Guilty even without proof

After flirting with 'indulgent' variants, Horlicks and Foodles have tasted success with their health and nutrition positioning

Page 444 - News