The third decade after liberalisation is likely to see aggregate consumption expenditure doubling &mdash; this could be more &mdash; but it will also see new, never-before market structures and consumer behaviour. These changes will bring new opportunities for those who exploit them, leaving behind those who see them as the same old game, only to be played more vigorously.

Rama Bijapurkar: Consumer India in the third decade

Business Standard

MBA aspirants would now be able to secure admissions in a single day, thanks to the initiative of the entranceforms.com, one of the leading online forms selling companies.

Now, hassle free admission for MBA aspirants

The use of employees, CEOs or ordinary people is growing in advertising.

Realism gains ground

&nbsp;

    Whose new tagline is &ldquo;Be What&rsquo;s Next&rdquo;?&nbsp;
    &nbsp;
    What were also known as &ldquo;jumbles&rdquo;, &ldquo;plunkets&rdquo; and &ldquo;cry babies&rdquo; when they were getting introduced in the US?&nbsp;
    &nbsp;
    Name the brand which was the first to introduce animated characters in television commercials?&nbsp;
    &nbsp;
    With which brand is this classic ad line associated: &ldquo;There is no finish line&rdquo;?&nbsp;
    &nbsp;
    Which

The Strategist Quiz (#185)

The two stars&rsquo; endorsement rates may go up 40-50 per cent.

Brand Sachin, Dhoni on a new high

Within a couple of months of joining this industry, I was exposed to a lasting lesson. It was about the art and science of writing a good brief. Apparently, there were three kinds of briefs: the brief, the brief brief, and the good grief brief.

Good grief! It's the brief?

    Name the rap song and the group that is linked to the fastest civil airplane in the world? This song became number two in the US Billboard Hot 100 last year.

Answers to last week&#39s quiz (#184)

Rebranding is a difficult thing to do correctly, especially if you happen to be Bajaj Auto. Why, then, is the company taking such a drastic step? Bajaj Auto wants to force a change in direction to once again steal a lead on the competition. How? To start with, by dropping the family name from its communication. One can only imagine the behind-the-scenes deliberations at Bajaj Auto headquarters preceding the decision, but it is one that has provoked more than a few raised eyebrows.

Life without 'Bajaj'

On the face of it, Bajaj Auto&rsquo;s decision to drop the family name from its products, showrooms and service centres is based on the hope it will present opportunities for a new marketing direction and a new customer perception. Here Shripad Nadkarni, founder director, MarketGate Consulting, and Anand Halve, founder, Chlorophyll Brand &amp; Communication Consultancy, discuss the pros and cons of the move.

Bajaj vs Pulsar

First, Bajaj decided to stop making scooters and now it is dropping the Bajaj name from all its other products, including its three-wheelers. The voluntary withdrawal of one of India&rsquo;s most long durable and trusted names is an extraordinary step &mdash; and one that begs deeper examination. For this a brand that has represented not only itself but an entire generation of the middle class and the values that it held dear.

Down memory lane

By the end of the year, Marriott International would have introduced six of its portfolio of 23 hospitality brands in India. Each of the brands &mdash; JW Marriott, Renaissance, Marriott Hotels &amp; Resorts, Courtyard by Marriott, Marriott Executive Apartments and the to-be-launched Ritz-Carlton &mdash; is uniquely positioned for a different type of traveller.

Q&A: Simon F Cooper & Rajeev Menon

To get the best talent, they put stiff riders for recruitment.

IT firms slug it out on engg campuses

When its peers went international almost a decade ago, the 25-year old TA Pai Management Institute is still charting out plans for an overseas foray. Saji Gopinath, Director, TA PMI, discusses the institute&rsquo;s future plans with Pradeesh Chandran.

Q&A: Saji Gopinath, Director, TA Pai Management Institute

Hewlett-Packard India has unveiled a new advertising campaign for its recently-launched personal computer, the HP DreamScreen 400, which aims to bring together a host of services and online applications on a single platform. With the promise, &lsquo;Ek sapna ghar aya hai&rsquo; , the launch campaign for the PC targets the late adopter of a computing device. According to the company, one needn&rsquo;t be technology savvy to operate this device &mdash; it can be used just like another appliance such as a television or a refrigerator.

Plug and play

Britannia Industries wants more than just bakery and dairy products on its plate. Its new range of Healthy Start mixes of upma (semolina), poha (flattened rice), porridge and oats is aimed to garner a slice of the breakfast market. Estimated at Rs 500 crore, the branded market for breakfast food in India comprises ethnic products such as dosa, upma and idli mixes, ready-to-fry parathas and acquired tastes like cornflakes, oats, muesli, cereal bars, fruit juice and various spreads.

Britannia joins breakfast war

With competition in the online travel space intensifying, Cleartrip has unveiled a new campaign to break through the clutter. Cleartrip Chief Marketing Officer Niraj Seth explains, &ldquo;Most brands in this space are transactional in nature. With the new campaign we want to project our brand as more humane in its approach.

Clear and confident

In spite of gaining prominence in recent years, the sector has a history of being fragmented. The unorganised market is estimated at Rs 27,000 crore, while the organised market is worth Rs 5,000 crore.

KIT: The food services retail market

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Authors: Jim Kouzes &amp;

The top 10 business bestsellers

Centurion University of Technology and Management (CUTM), a multi-disciplinary university at Parlakhemundi in south Orissa&rsquo;s Gajapati district, is expected to play a catalytic role in the skill development of youth in the educationally backward and the Maoist infested district.

Centurion varsity to play key role in Skill Development

Competition in the two-wheeler market is fiercer than ever before and Mahindra's only motorcycle, Stallio, is bearing the brunt of it.

Mahindra & Mahindra off course in mobike race

Luxor Group, the country&rsquo;s pioneer in the niche segment of writing instruments, will soon diversify from its core business into sectors ranging from latest technologies, real estate and hospitality to retail. It plans to issue an initial public offering in the next three years and will invest Rs 50 crore in a manufacturing plant in Noida - exclusively meant for Parker pens.

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