In his 2008 book Go Kiss the World Subroto Bagchi, co-founder of MindTree, writes about an incident in the early days of setting up the company. A group of IT professionals arrived at the office and asked to meet him. Thinking they were potential investors, Bagchi met them and dutifully answered detailed questions about the company. Once they were through, they informed Bagchi that they were ready to come on board &mdash; as employees.

Kanika Datta: Know your company

Business Standard

Triumphant Institute of Management Education Pvt Ltd (T.I.M.E.), an established test-prep institutes for admissions to the IITs and IIMs, has acquired a majority stake in English coaching institute Veta for around Rs 60 crore.

T.I.M.E picks up majority in English coaching chain Veta

GlaxoSmithKline is piggybacking the Rs 1,600-crore brand to step into newer product categories.

Stretching the Horlicks core

The XPRESSIONS -2011, the annual fest of Xavier Institute of Management, Bhubaneswar (XIMB), a premier B-school of the country, has kick started here on Thursday. The theme for this year&rsquo;s fest, which will continue upto 13th November, is IRIDESCENCE-the colorful expressions.

XIMB annual fest XPRESSIONS starts

It took just about a week for Sonu Gujjar to convert his carefully cultivated image of a new-age workers&rsquo; hero to that of a traitor &mdash; an adjective being used quite liberally these days by his followers who had once trusted him implicitly.

Shyamal Majumdar: In letter, but not in spirit

IIM-B&rsquo;s business festival, Vista - 2011, kicked off on a perfect note, with the the-me &lsquo;Be the Change&rsquo; which is sequential to its yester-year&rsquo;s theme of &lsquo;Scripting the Future&rsquo;.

Students at IIMB advised to 'be the change'

Singapore-based Ascott Group, which operates serviced residences across the world, is finally opening its doors to India. Of the three brands it owns &mdash; Ascott, Citadines and Somerset &mdash; two have been introduced in the country in the first phase. Citadines Bangalore and Somerset Chennai recently opened to guests; five more are slated to open by 2015. Ascott plans to invest a total of $250 million on the seven properties.

Feel at home

Most of us have apprehensions about buying frozen food. It is a choice only when we do not have enough time to whip up something fresh. Canada-based McCain Foods, which has been a leading marketer of frozen potato-based products in India, is going the whole hog now to change people&rsquo;s perception and, in the process, the dynamics of the frozen processed food market.

Out of deep freeze

An assisted living facility (ALF) provides care for seniors who need some help with the activities of daily living, yet wish to remain as independent as possible. It provides all day supervision and services with maximum levels of privacy, space and dignity.

KIT: Emergence of Assisted Living Facilities

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The top 10 business bestsellers

    This brand is amongst the top 20 on Facebook in terms of number of fans. Antigravity, Killer B, Khaos, Assault and Rehab are some of its variants. Name it.

The Strategist Quiz (#221)

    This person was a gadgeteer whose biggest break came in the early 1900s when he invented a system to make digging through index cards easier. One of his contributions is vital for all central banks in the world. He also founded a company which is now called Remington Rand. Name him and his invention.

Answers to last week's quiz (#220)

The Godrej Group is walking the talk on &lsquo;Good and Green&rsquo;, its brand campaign.

Chotuwash, and more

With the click-through-rates (CTRs) of traditional banner ads falling over time, brands and website owners are now increasingly looking out for ways to break the clutter and grab consumers&rsquo; attention. High-impact and high-visibility &lsquo;branded skins&rsquo; are the best way to achieve the objective, say website owners and digital agencies.

Brands take to skins for more impact, visibility 

Panasonic has a long way to go in playing catch-up in market share.

Playing catch-up

India must look at renewable power as a commercially viable solution rather than just a green and exotic option, says this article.

Renewable power: The next big thing

The new ad campaign for Nissan Micra focuses on one special feature of the car in each of its ads.

One step at a time

All India Management Association (AIMA), the apex body of the management profession, is looking at conducting its newly launched Management Aptitude and Skills Test (MAST) four times annually from next year.

AIMA plans to conduct MAST four times annually from next year

Researchers at the Indian Institute of Technology, Gandhinagar (IIT-GN) have undertaken a project to develop a 'slight early' earthquake warning system.

IIT-Gandhinagar and CIT to develop early earthquake warning system 

Press Trust of India

KBC has done to the channel what it did to Star TV a decade ago. Sony is trying to make sure that the magic doesn&rsquo;t fade away.

Sony TV's eureka moment

For a girl could there be anything worse than to find herself in a bad hair day! No wonder brands are finding an opening in the woman discomfort zone leading them to introduce niche hair care products. A more recent offering in the personal care segment is hair serum, a product which is designed to make tresses lustrous and shiny. L&rsquo;Oreal Paris has now extended its personal care brand to hair serum.

Page 621 - News