The Strategist Quiz (#221)

 

1. What do you get when you connect huddle, circles, sparks and hangoutnbsp;
    
2. Which company developed a mobile children’s lab in a Science Express train which traveled to 57 cities across India in 7 months and got 15,000 children to participate? 
    
3. This brand is amongst the top 20 on Facebook in terms of number of fans. Antigravity, Killer B, Khaos, Assault and Rehab are some of its variants. Name it.nbsp;
    
4. The company whose name means “magnificent act” or “China can” has appointed a new brand ambassador in India. Name the company and the person. 
    
5. ‘Tiger Moms’ is an expression that describes mothers who raise children the Chinese way. From a brand perspective, who is a tiger mom in India? 
    
6. What do the principles ‘cherish, embrace, act, control, care and respect’ represent? Also, name the company that established these principles. 
    
7. What was the significance of the hugely popular song “Nickel Nickel”? It was an ad jingle which created history. 
    
8. With what are “My Name is Khan” and the “help me if you Khan” campaign connected? 
    
9. Reinsurance business estimates the probability and costs of massive catastrophes and figures out which categories of a disaster are fundamentally unpredictable under the named perils cover. What is the term casually used by the industry post 9/11 to cover a completely unknown peril?
    
10. Identify the airline and its mascot from the visuals below and name its frequent flyer programme

 

 

 

 

Ten all-correct entries will receive a copy of Paul McFedries’ Microsoft Office 2007: Visual Quick Tips published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: October 4. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.