Cobra Beer, a company founded by NRI peer Lord Karan Bilimoria, has undergone a full brand redesign to emphasise both Cobra's premium positioning and world beer credentials, whilst retaining its Indian heritage.

Cobra Beer's NRI founder redesigns brand

Press Trust of India

French apparel major Lacoste has launched its youth-focused brand Lacoste Live in India. Lacoste Live is the revamped version of Lacoste Red, which was a youth-centric collection under the main brand. The first Live store was opened in Berlin this February.

Lacoste steps up youth drive with 'Live'

Business Standard

If it was premium SUV Santa Fe last year, it&rsquo;s small car Eon tomorrow.

Hyundai straddles the pyramid

The Hyderabad-based Indian School of Business (ISB) has doubled the outlay for student scholarships from Rs 4 crore at present to Rs 8 crore for the class of 2013, for which admissions are now open. The increased outlay would mean that one in every seven students will receive scholarships, the value of which would be 25 - 50 per cent of the total tuition fee. The tuition fee for the 2013 class would be the same as the current year's, at Rs 18.5 lakh. The scholarships will be awarded on both merit and financial need basis. Students would be selected on the basis of exceptional academic and professional performance as well as personal qualities such as leadership, integrity, and community service, the b-school said in a press release.

ISB doubles student scholarships

As the first ever high-level Indo-US education summit gets underway, India today pitched for famed American universities to &quot;reach out&quot; to the country, with the visiting minister Kapil Sibal saying that tie-ups would yield high economic returns.

Sibal pitches for US varsities to open in India

However, deserving candidates need not fear losing out on quality education in renowned institutes.

Strict UK visa rules to  affect Indian students

During the last 2-4 weeks of preparations, do not start studying subjects you have not touched so far. Due to some reasons, if you have not focussed on certain areas, do not worry since it is unlikely that you will attempt all the questions.

Belling the CAT: Relax before you hit the exam hall

The Wharton School of Business, University of Pennsylvania, is the latest entrant to the growing Rs 350-crore executive education space in India. The school, ranked number two by Financial Times in its Global MBA rankings, said it will soon have its own centre in India.

After Harvard, Wharton looks for a classroom in India

It's true that the quality of students at IITs have deteriorated. We can't blame coaching institutes for all these things, Because students went to private coaching institutes simply because they don't find the school education system up to the mark for the JEE.

Student's corner

Did anyone notice that when Steve Jobs died, discussions about his succession and legacy at Apple excluded any mention of his son? Sure, Reed Paul, 20, stands to inherit a goodly portion of the wealth his father created, along with his mother and siblings. But nowhere was the prospect of stepping into his father&rsquo;s shoes at Apple even raised.

Kanika Datta: Corporate India Esq.

The past few days have been a nightmare not only for Maruti, but also for a host of other companies: Coal India, Dhanlaxmi Bank, Dunlop &mdash; the list is getting longer by the day. Employees of even much smaller entities like Meru, a car leasing company, got influenced by the general employer-bashing mood.

Shyamal Majumdar: Souring industrial relations

In roughly 10 days from now, Henkel India will declare an operating profit for the quarter ended September 2011&mdash;the first time in its 20 years of existence in India.

Jyothy clears the Henkel test

Hyderabad-based Icfai Business School will organise a lecture on &lsquo;Inclusive Growth in the 12th Five-year Plan,&rsquo; by Sukhadeo Thorat, chairman, Indian Council of Social Science Research. The lecture, scheduled for October 14, would take place at its campus, according to an IBS release.

IBS to organise lecture

The Supreme Court has refused to interfere with the ranking and selection process adopted for the prestigious IIT-JEE entrance exams saying there was no arbitrariness or ulterior motives in fixing the methodology.

IIT-JEE entrance module: SC says no arbitrariness 

Co-operative Institute of Management and Technology (CIMAT), Thiruvananthapuram, is all set to start an advanced training in integrated IT and Geographical Information Systems (GIS).

CIMAT to offer integrated IT-GIS course

Brands, in association with mobile internet service providers, can use the growing &lsquo;app&rsquo; culture to connect with their target audience, says this article.

It takes two to tango

The new ad campaign for DHL seeks to reinforce its expertise in handling international deliveries.

At the speed of yellow

Three months ago, at a shareholders&rsquo; meet in Tokyo, Sony Computer Entertainment (SCE) announced that it will stay focused on networked devices and services, 3D products and emerging markets. The company was referring to the action back in India where Sony PlayStation consoles are used by an impressive 1.2 million gamers giving the company a whopping 70 per cent market share.

Q&A: Atindriya Bose, SCE India

Max Healthcare is looking to spread its wings by stepping outside the national capital region. The company, which has eight hospitals in the region, wants to consolidate its presence in north India with two new hospitals in Punjab and one in Dehradun. It will add one more hospital in Delhi, taking the count to 12 by the year end. The four additions will be super-speciality hospitals.

Max Healthcare: Expanding horizons

The global fashion brand takes direct control of its operations to integrate India into its global sourcing and design programmes.

Tommy Hilfiger goes in for solo play

The non-alcoholic drinks market has witnessed rapid growth over the past few yearsin India. Increasing middle class population, rapid urbanisation and rising disposable income are some of the major factors fuelling this growth.

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