Even as the Indian Institute of Management, Ahmedabad (IIM-A) awaits an approval from the Ministry of Human Resources Development (MHRD) on its revised memorandum of association (MoA), the premier B-school has called for institutes to be managed by Boards.

IIMs should become Board managed organisations: Barua

Business Standard

Industry players predict an occupancy of 50% at most institutes this year.

B-schools fail to write off empty classroom worries

Even until two years ago the odds seemed stacked against it. First, it was seen as a regional player in the infrastructure sector. Second, to the world outside, the largely family-run company seemed to thrive under political patronage. If that was not enough, over the years the group had diversified into unrelated areas which made the operations unwieldy.

Gaining power

When Vyomesh Joshi, executive vice-president of the Imaging and Printing Group (IPG) at HP, says the idea of the paperless office has failed the reality test, what comes across clearly is his enthusiasm for the printed paper. The 57-year-old veteran with HP believes people&rsquo;s appetite for holding printed paper can only grow stronger with the spread of the world wide web and digital photography.

Q&A: Vyomesh Joshi, HP

The integration of social media into consumers&rsquo; lives has shifted brand ownership away from marketers and into the hands of the consumer.

The rules of engagement

Remember that day in primary school when you graduated from using a pencil to a pen? The excitement at getting one step closer to being a grown up? The thrill of that first encounter mostly culminates into a life-long association. Yet, at a basic level, a pen is a utilitarian, if often costly, writing instrument. Unless it&rsquo;s a special-edition/luxury brand, we take them for granted though we would be lost without them.

Linc Pen & Plastics: Writing a new chapter

After buying the hair-care division Schwarzkopf Professional from Henkel India earlier this year, Henkel Adhesives Technologies is on a roll. It will introduce Indola, a second professional hair care brand, a decade after Schwarzkopf was launched in the country. Indola, the 90-year-old brand globally acquired by Henkel Adhesives in 2004, will focus on three categories in India: hair colour, hair care (shampoos and conditioners) and form (hair rebonding).

Henkel Adhesives Technologies: On a professional note

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The top 10 business bestsellers

The deodorant market in India is estimated at Rs 900 crore. Men&rsquo;s deodorants dominate the category with a 70 per cent share estimated at Rs 650 crore. The segment is expected to grow 25 per cent annually to become three times its current size in the next five years.

KIT: The men's deodorant market in India

    This beverage brand is ranked No.1 in the world in terms of sales and as part of its marketing strategy it uses temperature-sensitive paper on its bottle label.

The Strategist Quiz (#211)

    ______ Smile is the title by which this brand has a presence on Facebook. It encourages you to share your &lsquo;smile&rsquo; by uploading photographs. Fill in the blank with the brand&rsquo;s name.

Answers to last week's quiz (#210)

The recent phone hacking scandal in UK and last year senior politician phone tapping scandal in India has raised one major question: how important is privacy? Raising this question is a study, entitled 'Considering Privacy as a Public Good and its Policy Ramifications for Business Organisations', conducted by Dheeraj Sharma (co-author: Shaheen Borna), associate professor of marketing and international business, at Indian Institute of Management, Ahmedabad (IIM-A).

India too needs strong privacy policy: IIM-A study

When the Burmans of Dabur approached DMA Yellow Works, now D Y Works,&nbsp; for a makeover of their corporate identity and brand, they wanted to actually drop the Banyan Tree from their logo. But DMA persuaded the promoters to rejuvenate the tree; tweaked the font and through a series of interventions that saw newer packaging, product extensions and communication, galvanised a more holistic change.

Beyond logo

After giving its nod to four privately promoted universities in the state, the Orissa government is set to table the Xavier University Bill in the ensuing monsoon session of the assembly.

Xavier varsity bill may be tabled in monsoon session

Colgate-Palmolive is the overall market leader in the Rs 3,000 crore Indian toothpaste market. But the crown has eluded Colgate in the fastest growing segment of the toothpaste market &mdash; the Rs 900 crore gel segment &mdash; where Hindustan Unilever&rsquo;s Close Up has widened its lead with a 60 per cent share.

Close Up smile gets wider

Diversity of opinions is one of the most important requirements for any B-school and it comes not only through varied work experiences but also with gender. A man and a woman can see the same problems differently and come up with entirely unique solutions. Most of top 10 B-schools have around 10 per cent female students.

Student's corner

Mitali Patel, an MBA degree holder and a lecturer for four years recently appeared for an interview at a Gujarat-based management institute. Though she was offered the job, Patel walked out of the interview.

Colleges learn the art of cheating

The traditionally male-dominated classrooms in business schools are set to see more women. Across the country, B-schools are trying to raise female enrolment.

B-schools to see more female students

Barely two months after the Indian Institute of Management, Indore, got autonomy, it announced a new five-year integrated programme in management (IPM). In spite of protests from other IIMs, institute Director N Ravichandran went ahead with his plans to introduce the programme after a Ministry of Human Resources and Development approval. Speaking to Vinay Umarji, Ravichandran talks about what made him venture into something no other IIM had tried so far.

Q&A: N Ravichandran, Director, IIM, Indore

Cadbury 5 Star&rsquo;s new campaign screams about its new packaging. Billboards and TV commercials highlight the chocolate bar&rsquo;s iconic gold wrapper and five stars.

Old wine, new bottle

After 15 years of unrivalled presence, Mercedes Benz is seeing competition heat up from compatriots BMW and Audi in the luxury car market in India.

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