Outside Chennai, the Renault-Nissan alliance is investing Rs 4,000 crore in a 400,000 units a year plant to make its mark in India. Nissan, which will foot half the bill, is looking to take its production to 200,000 units a year and the one car that can help it get there is the Micra.

Micra management

Business Standard

FMCG giant Hindustan Unilever has launched Pureit Compact, a new product in its Pureit range of water purifiers. With this, Hindustan Unilever claims it straddles the entire consumer segment. It has in its portfolio Pureit Classic which is priced at Rs 2,000, Pureit Autofill at Rs 3,900 and now Pureit Compact which is priced at just Rs 1,000. Next on the company&rsquo;s drawing board is a new in-wall version which will be known as Pureit Marvello.

Compact cleaner

The shaving market in India is estimated at around Rs 1,500 crore.

KIT: The shaving market in India

THE WEALTH OF NATIONS
Authors: Adam Smith and Andrew S Skinner
Publisher: Penguin
Price: Rs 796
ISBN: 0140436154.
TESTED ADVERTISING METHODS
Authors: John Caples and Fred E Hahn
Publisher: Prentice Hall Direct
Price: Rs 843
ISBN: 0130957011.
KNOWLEDGE MANAGEMENT IN THE NEW ECONOMY
Author: Rick Blunt 
Publisher: iUniverse
Price: Rs 843
ISBN: 0595167241.
BUFFETOLOGY 
Authors: Mary Buffett and David Clark 
Publisher: Simon &amp; Schuster 
Price: Rs 796
ISBN: 0684871718.
ZIGLAR ON SELLING
Author: Zig Ziglar
Publisher: Jaico Publishing 
Price: Rs 175
ISBN: 8179925870.
ALL THE RIGHT MOVES 
Author: Janis Landis
Publisher: iUniverse
Price: Rs 843
ISBN: 0595001092.
GENDERSELL
Authors: Judith C Tingley and Lee E Robert 
Publisher: Simon &amp; SchusterRv Price: Rs 843
ISBN: 0684864371.
ECONOMICS EXPLAINED 
Authors: Robert Heilbroner and Lester Thurow 
Publisher: Simon &amp; Schuster
Price: Rs 795
ISBN: 0684846411.
RED-HOT COLD CALL SELLING
Author: Paul S

The top 10 business bestsellers

    What do terms like BYB, BAY and RUB refer to? They are used by the top 10 software companies in India.

The Strategist Quiz (#154)

    After a head of state caused considerable damage to the reputation of Swiss banks in the mid-1980s, they established a process to screen PEPs. Expand PEP and name the head of state.

Answers to last week's quiz (#153)

But Amul&rsquo;s owners say the boardroom battle won&rsquo;t affect business as the brand is managed by professional managers.

Taste of India gets bitter

The over 60-year-old shirt brand, has stuck to just one store when most others have gone mass.

Chiragh Din: In a niche of its own

Ahmedabad-based Indus Institute of Technology and Engineering (IITE) has collaborated with Georgian college, a leading college in Canada, to provide a unique Advanced Diploma in Mechanical Engineering Technology &mdash; Automotive Manufacturing for Indian students.

IITE, Georgian college launch automotive manufacturing course

The more, the merrier&rsquo; has been the theme song of Bajaj Auto for many years. Not anymore.

Tale of contrasts

FIFA World Cup nets several brand promotions.

India Inc kicks off in style

Star Plus, the Hindi general entertainment channel from STAR India, has a new logo. Recently, it has switched over from blue to a ruby-coloured star with the channel&rsquo;s trademark swoosh in white. The channel completes a decade in India this year.

Time for change

ITC has expanded its personal care brand, Vivel. It has added to its kitty a new fairness cream called Vivel Active Fair. The brand thus straddles soaps, shampoos and now creams.

The fairness formula

STAY HUNGRY, STAY FOOLISH
Author: Rashmi Bansal
Publisher: Jam Venture 
Price: Rs 125
ISBN: 9788190453011.
COMMON WEALTH
Author: Jeffrey Sachs
Publisher: Penguin
Price: Rs 350
ISBN: 9780713999198.
START-UP NATION
Authors: Dan Senor and Saul Singer
Publisher: Twelve
Price: Rs 695
ISBN: 9780446541466.
NO MONEY MARKETING
Author: Jessie Paul
Publisher: Tata McGraw-Hill
Price: Rs 395
ISBN: 9780070152700.
ON THE BRINK
Author: Hank Paulson 
Publisher: Business Plus 
Price: Rs 495
ISBN: 9780755360543.
ANDY GROVE 
Author: Richard S Tedlow 
Publisher: Penguin 
Price: Rs 695
ISBN: 9780670999484.
THE LEADERSHIP CHALLENGE
Authors: Jim Kouzes and Barry Posner
Publisher: Wiley 
Price: Rs 379
ISBN: 9788126506491.
THE ASCENT OF MONEY
Author: Niall Ferguson
Publisher: Penguin 
Price: Rs 595
ISBN: 9781846141928.
SCREW IT, LET&rsquo;S DO IT AUTHOR: RICHARD BRANSON
Publisher: Rupa &amp; Co 
Price: Rs 475
ISBN: 9780753511497.
THE NEW AGE OF INNOVATION
Author: CK

Answers to last week&#39s quiz (#154)

    This company&rsquo;s first board comprised Raunaq Singh (late founder of Apollo Tyres), MA Chidambaram of SPIC, Coke bottler Charanjit Singh and VR Mohan of Mohan Meakins. It was headed by a person who did an apprenticeship at Rolls-Royce for three years (1964-67).

The Strategist Quiz (#155)

Courses will be comparable to that of overseas institutes to help student exchange programmes.

IIMs updating curriculum...

Ever since the Supreme Court upheld implementation of 27 per cent OBC reservation in Central Education Institutions (CEIs), the need for sufficient infrastructure in terms of faculty, classrooms and residential blocks has been troubling the Indian Institutes of Management (IIMs). With the new academic year having begun, some IIMs have expedited the expansion process at their campuses.

IIMs gearing up to accommodate quota needs

How the low-cost airline pulled out of losses.

SpiceJet's flight to profit

The story would, perhaps, be told differently when the Indian Parliament finally allows foreign universities to set up campuses in the country (the Foreign Education Institutions (Regulation of Entry And Operations) Bill was tabled in Parliament this May).

UK, New Zealand, Australia lose sheen as student destinations

Consumers have reduced their purchase basket and are clamouring for discounts. It&rsquo;s not a seller&rsquo;s market, finds out an IMRB retail trade confidence survey.

Page 649 - News

Micra management

Compact cleaner

KIT: The shaving market in India

The top 10 business bestsellers

The Strategist Quiz (#154)

Answers to last week's quiz (#153)

Taste of India gets bitter

Chiragh Din: In a niche of its own

IITE, Georgian college launch automotive manufacturing course

Tale of contrasts

India Inc kicks off in style

Time for change

The fairness formula

The top 10 business bestsellers

Answers to last week's quiz (#154)

The Strategist Quiz (#155)

IIMs updating curriculum...

IIMs gearing up to accommodate quota needs

SpiceJet's flight to profit

UK, New Zealand, Australia lose sheen as student destinations