KIT: The shaving market in India

Strategic tools for the practising manager

The shaving market in India is estimated at around Rs 1,500 crore.

The market is growing at around 7-8 per cent annually.

Gillette is the market leader in razors and blades. Its market share has been growing consistently.

A significant percentage of this market comprises consumers who get their shaves done at salons.

The potential is large as Indian men on an average shave only 2.5 times a week, far lower than, say, Koreans and Japanese.