The server of State Bank of India (SBI) crashed last year when two million candidates applied for 20,000 clerical posts. The written examination had to be conducted over four shifts as the bank just could not find enough venues where the tests could be held.

Shyamal Majumdar: When MBAs aspire to become clerks

Business Standard

Companies like Goldman Sachs, HSBC, Nomura, Standard Chartered, JPMorgan and RBS flock the campuses Banking and finance companies, whose dismal performance in late 2008 caused panic among students and faculty members of the premier Indian Institutes of Management, are making up this year with better profiles and stipends.

IIMs see better summer

The heritage brand&rsquo;s journey from Bond Street to Sarjapur Road will give a facelift to Wipro&rsquo;s fast moving consumer goods portfolio.

Yardley gives Wipro the premium edge

At a time when companies are testing boundaries to promote their brands with complex statements amid fleeting loyalty of consumers, Stanley Moss, brand guru and CEO &amp; General Secretary of Sweden-based The Medinge Group, tells Chitra Unnithan that brands are best promoted by seeking consumer&rsquo;s permission to communicate, and leave the decision-making to them. He was in India on an invitation from a business school in Ahmedabad.

'Simplicity is the key to get noticed'

After a year long slump due to global meltdown, first year students of elite B-schools are back in the radar of companies in finance and banking sectors which are now hiring them for summer internship programmes.

Elite B-school students back in radar of finance cos

Press Trust of India

International Management Institute (IMI), a New Delhi-based B-school, will invest Rs 50-crore in setting up its campus on 15.8 acres of land at Gothpatna on the outskirts of the city.

IMI to invest Rs 50 cr on Bhubaneswar campus

In yet another feather to its cap, the Incredible India campaign bagged the prestigious Grand Prix Award. Tourism Minister Kumari Selja received the award for the Incredible India promotional film in Vienna yesterday.

Incredible India bags Grand Prix Award

The National Institute of Design (NID)&rsquo;s governing council will meet this December to work on its final proposal to apply for the Centre Of Excellence (COE) status through an Act of Parliament. The proposal will be forwarded to Parliament by the Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce and Industry.

NID to apply for Centre of Excellence status

It is difficult to discuss Amity University, one of India&rsquo;s private universities, without the mention of its clash with the University Grants Commission. Amity&rsquo;s Chancellor, ATUL CHAUHAN, clears the air on Amity&rsquo;s conflict with the UGC and tells Kalpana Pathak why the university is still a preferred destination for many students.

'UGC had wrong perceptions of its powers'

The Indian School of Business (ISB) has set up a Centre for Case Development by signing a Memorandum of Understanding (MoU) with the University of Western Ontario&rsquo;s Richard Ivey School of Business to enhance case writing capabilities among Indian academia and distribute these cases worldwide.

ISB to help faculty and scholars publish case studies abroad

When he took over as the chairman of Union Bank, M V Nair was one of the youngest entrants to the corner office of a public sector bank. So it&rsquo;s natural that Nair didn&rsquo;t think twice before rewriting the rules of the recruitment game for his bank.

Public sector banks roll out the red carpet for MBAs

UK-based Lancaster University has tied up with the G D Goenka World Institute to set up a 68-acre campus in Gurgaon to offer six courses &mdash; three undergraduate courses and three post graduate ones. Around 295 students have taken up their places at the GD Goenka World Institute University and will receive a Lancaster University degree on completion of the course. &ldquo;The undergraduate programmes are BA (Hons) Economics, BA (Hons) Business Economics and BBA (Hons) Business Studies of which the last one is most popular,&rdquo; said Lancaster University's vice-chancellor Professor Paul Wellings.

Lancaster University ties up with G D Goenka

With the Common Admission Test (CAT) 2009 less than two weeks away, Prometric, the company that will administer the first computer-based CAT, has issued guidelines for students taking the test. The exam will take place between 28 November and 7 December this year.

CAT aspirants to be given a tutorial prior to test

An award-winning marketing scheme that trains women to ride two-wheelers helps TVS ramp up sales.

Woman power fuels Scooty

Consumers tune in to Shah Rukh&rsquo;s welcome note in a brand new campaign.

Belmonte targets the mid-premium market

Publicity stunts are a way for a brand to make waves, make a splash or blow the competition out of the water.

Pull a stunt

The company has ambitious plans for mobile telecom services in Africa.

Essar's african safari

&nbsp;

    Whose product launches have had the code names Cupcake, Donut and &Eacute;clair?
    Google&rsquo;s versions of its Android application&nbsp;
    &nbsp;
    Name the oldest legal journal published in India?
    Madras Law Journal established in 1891&nbsp;
    &nbsp;
    In which country is Tata Motors launching its Indica electric car before rolling it out in India in 2010?
    Norway&nbsp;
    &nbsp;
    What is the name given to a corporate structure in which a number

Answers to last week&#39s quiz (#122)

Indian companies must create uncontested market spaces in different sectors.

Finding blue oceans

Yahoo! in late September launched a global brand campaign &mdash; it broke in India early October &mdash; with a budget of over $100 million. This is a huge initiative from the Sunnyvale, California-headquartered internet services provider to recover the ground it has lost to rivals. It is also the first big move aimed at brand and market development from Carol Bartz after she took over as the CEO of the company from co-founder Jerry Yang early this year. India is a part of this campaign. And the person driving it is Executive Vice-president &amp; Chief Marketing Officer Elisa Steele. Before she signed up with Yahoo! in March this year, Steele led the global brand strategy and integrated marketing of NetApp. She talks to Bhupesh Bhandari on the campaign and the other marketing strategies she has planned for Yahoo!.

'People want the web to be personal'

Reebok has gotten bold. Last month, the company introduced its EasyTone footwear for women, which are meant to tone the leg and butt muscles. According to the company, its lab tests confirmed an increase in muscle activation due to the miniature balance balls underneath the shoe.

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