Love Aaj Kal was the latest Hindi film release this weekend. It is another love story from the Bollywood stable. However, its promotion is interesting. Instead of using one standard visual across billboards, the film has used eight stills. This is surely a reflection of progress in vinyl printing technology &mdash; you no longer need quantities to get a cost benefit.

Madhukar Sabnavis: Building brands Indian-style

Business Standard

Launch one-year management courses to escape AICTE norms
Wary of the policing by the All India Council for Technical Education (AICTE) &mdash; the body that regulates technical education in the country &mdash; more and more management schools are going the Indian School of Business (ISB) way, opting for one-year management programmes and registering themselves as private limited entities under the Companies Act, 1956.
Around four B-schools that began operations in the past few months have all

B-schools going the ISB way

Expands Indian operations through joint venture with Jap co.

Danone got Rs 380-cr capital gain in Britannia divestment

IIM Shillong, also known as the Rajiv Gandhi Indian Institute of Management, has become the first among India&rsquo;s centrally funded technical institutions and universities to successfully implemented an IT education project.

IIM Shillong implements IT edu project

&lsquo;Walk, When you Talk&rsquo; has prompted many viewers to approach the Indian Customer Complaints Forum on the ground that walking while talking can lead to accidents, but Idea Cellular isn&rsquo;t complaining. The country&rsquo;s fifth largest telecom services operator is busy enjoying all the attention the campaign has drawn.

Idea walks the talk

TECHNOLOGY!!! DIGITAL!!! MOBILE!!! CHANGE!!! The hysteria is out there and growing. Sometimes it does a body some good to sit down and have a little think. Sift the grains of truth from the chaff of hype. Bill Bernbach, the founding father on creativity in advertising and the most influential figure the biz has ever seen, said this a few decades back.

Digital thinking from the 1950s

His career spans 18 years in online advertising and his work includes campaigns for brands like Nike, Apple, Volvo, BMW, Land Rover and Oakleys, to name a few. He has worked for creative power houses like Wieden + Kennedy in Portland, StrawberryFrog in New York, Initiative+ in Los Angeles, Euro RSCG in Irvine (California), and Energy BBDO in Chicago. Max Hegerman, president of Tribal DDB India, Mudra&rsquo;s interactive and new media unit, talks to Sapna Agarwal on his latest assignment.

'The opportunity is mobile'

If the red carpet rolled out by Indian companies for rural consumers is getting longer by the day, the reason is simple: estimates show Bharat will account for 60 per cent of the consumption of fast-moving consumer goods (FMCG) in the country in the next three years.

Off the beaten track

In a setback to the country&rsquo;s 14 open universities, the University Grants Commission, or UGC, has barred them from conducting research programmes, namely PhD and MPhil.

No PhD, MPhil at open universities, says UGC

The Delhi College of Engineering, which has morphed into the Delhi Technological University, is poised to start its new life as a university that will award its own degrees. It will also have the autonomy of a university with regard to programmes. DTU&rsquo;s first vice-chancellor, P B SHARMA, spoke to Kirtika Suneja on the road ahead.

'DTU will work on panchsheel of education'

After white- and blue-collar jobs, a new class of workers is emerging: Green-collar. Green-collar workers are those who work on products and services that are environment-friendly. Reacting quickly to this, specialised courses are mushrooming.

Red carpet for green-collar workers

Mumbai: Bureau of Energy Efficiency, a department of Ministry of Power, to hold a press conference to announce the launch of an energy conservation campaign in association with Urjavaran Foundation. Venue: Indian Merchant's Chamber, Churchgate.

Infy to mark 10 yrs of internship programme

Consumers who had deferred purchases or preferred to stretch their money at discount retailers look all set to splurge again. The latest round of the Nielsen Global Consumer Confidence Survey reveals a sharp increase in confidence levels, Indians being the second most optimistic.

Holding back no more

Britannia is bringing one of its oldest biscuit brands to the fore with an eye on the youth. After its new package colours and size, Britannia Bourbon has come out with a new tongue-in-cheek ad that, shorn of its product shots, would have made it hard to guess it is for a biscuit.

Britannia Industries: Tempting the youth

Rediff.com, the general interest website, has succumbed to the 13-year itch. In place of the earlier cluttered and busy website is now minimalistic material which acts like a gateway to access the site&rsquo;s content. There is a search bar and eight icons which represent news, movies, cricket, money, shopping and online services. Additionally, there are links to articles on the right side.

Rediff.com: Minimalist appeal

&nbsp;

    Commander, Compass, Liberty and Wrangler are sub-brands of which vehicle brand?
    Jeep, a Chrysler group brand&nbsp;
    
    Which company founded in the 1830s is associated with its trademarked Blue Box and Blue Book?
    Tiffany &amp; Co&nbsp;
    Which retailing company ran the following ad line in the 1980s: &ldquo;The biggest name in little computers&rdquo;?&nbsp;
    RadioShack, the US-based electronics retailer&nbsp;
    
    What was the first clamshell cell

Answers to last week&#39s quiz (#108)

The Indian export market for gems and jewellery grew by 1.45 per cent in fiscal year 2009 over the previous year.

KIT: The Indian jewellery export market

    In the mid-1990s, this company spent $1 billion on a four-year test of its electric car model. It leased 800 of these cars to consumers for three years and at the end of it, all vehicles were returned to the company and destroyed. Name the company and the model.

The Strategist Quiz (#109)

Ice cream majors have aggressive plans to gain bigger market shares. Here&rsquo;s how Hindustan Unilever hopes to stay ahead with Kwality Walls.

Can Kwality Walls beat the heat?

A RANDOM WALK DOWN WALL STREET
Author: Burton G Malkiel
Publisher: WW Norton &amp; Co
Price: Rs 1,657
ISBN: 0393062457.
GROWING GREAT EMPLOYEES
Author: Erica Anderson
Publisher: Penguin
Price: Rs 539
ISBN: 1591841909.
ZIGLAR ON SELLING
Author: Zig Ziglar
Publisher: Jaico Publishing House
Price: Rs 175
ISBN: 8179925870.&nbsp;
SNOWBALL
Author: Alice Schroeder
Publisher: Penguin
Price: Rs 995
ISBN: 9780747598367.&nbsp;
INDIA&rsquo;S GLOBAL POWERHOUSES
Author: Nirmalya

The top 10 business bestsellers

The XLRI School of Business and Human Resources has received a good response for its pre-placement offers (PPOs) and pre-placement interviews (PPIs) for the 2008-2010 batch. Organisations that have provided placement offers to the students include FMCG major Hindustan Unilever and general management companies like TAS, Aditya Birla group, L&amp;T and WNS.

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