Reliance Communications has rolled out a 360-degree Hrithik Roshan campaign to mark its entry into the GSM space.

A stellar debut?

Business Standard

Direct marketing is a tough nut to crack for most advertising agencies. While their customers demand instant conversion, the call centres often fail to deliver. To address the issue, Dentsu India has launched a new customer relationship and loyalty programme management agency called ClozR Communications &mdash; a 51:49 joint venture with Serco BPO. Serco BPO has almost 10,000 people on its rolls and specialises in customer interaction and IT services.

Dentsu India: Moving ClozR

Kolkata-based Globsyn Business School (GBS) is planning to increase it national and global footprint.GBS plans to set up five new campuses within India and its first international campus within the next 3-4 years.

Globsyn plans to spread wings

The Indian Institute of Management - Ahmedabad (IIM-A) has selected the case of turnaround of Kolkata Port Trust (KoPT) as a lesson in their academic programme as a case study &lsquo;Kolkata Port: The story of turnaround&rsquo; for the management students.

Kolkata Port turnaround now a IIM-A case study

In its bid to help students tackle the downturn in the economy, the Indian Institute of Management, Ahmedabad (IIM-A) is set to introduce elective courses that specifically focus on handling financial crises. The institute is in the process of designing various courses that will equip its students to manage economic meltdown.

IIM-A to introduce courses on downturn

The new courses include post-graduate and under-graduate programmes in Fashion Technology, Film and Television Production as well as Advertising and Graphic Design and a post-graduate course in Fashion Management and Merchandising. Each of these courses would have an intake of 15-20 students.

WLC to introduce creative courses in Bhubaneswar in 2010

The Indian Institute of Management Ahmedabad (IIMA) is set to become more environment-friendly by cutting down on water and power consumption and also recycling water and waste within the campus.

IIMA campus to become more environment friendly

Press Trust of India

The Karnataka government&rsquo;s decision to promote private universities in the state prompted Wipro chairman Azim Premji funded not-for-profit organisation Azim Premji Foundation to propose one such university. This, when cleared, will be the first private university in the state. Dileep Ranjekar, CEO of the Foundation, shares the roadmap with Bibhu Ranjan Mishra.

'We intend training people to make policy decisions'

Blame it on the slowing global economy and the recent &lsquo;racial&rsquo; attacks reported from Australia, Indian students have become a bit wary of travelling abroad to pursue further studies. Overseas consultants in India say there is a 10-15 per cent drop in Indian students choosing to go abroad this year as compared to last year.

Foreign education takes a hit

That&rsquo;s the success formula of India&rsquo;s leading bakery products company.

Nutrition + Fun = Britannia

For the last seven successive seasons, Federer has held not just the tennis lover&rsquo;s imagination, but that of a fair bit of humanity.

Un-see to see

There are several targets that Bharti Airtel is chasing at the moment &mdash; there is MTN of South Africa to acquire; footprint in emerging markets like Sri Lanka to expand; DTH (direct-to-home), IPTV and broadband operations to ramp up and mobile telephone services to grow in a crowded market.

Iconic ambitions

Yes Bank is the youngest private bank in India &mdash; it is just five years old. Having gained a strong foothold in corporate and institutional banking as well as commercial banking, it is currently on a drive to tap the vast but somewhat amorphous market for small enterprises. Yes Bank Founder, Managing Director and CEO Rana Kapoor is confident that the potential is huge and risks close to none.

'Small businesses spell big opportunity'

Indian solar power companies now want to light up the domestic market, with a little help from the government, of course.

While the sun shines

Italian confectioner Perfetti&rsquo;s new ad for its breath freshener, Chlormint, is an irreverent shtick. And brothers Salman Khan and Sohail Khan who feature in the TVC, have got it down pat.

Wishing upon falling stars

Infosys Technologies intends to ramp up business in the domestic market. It recently set up an India-dedicated unit within Infosys BPO &mdash; its business process outsourcing arm. The order book has already begun to see action, inform company executives. The domestic BPO arm has won a Rs 250-crore BPO contract from the income-tax department and is soon going to sign a letter of intent for another government deal, says Infosys BPO CEO and Managing Director Amitabh Chaudhry.

Infosys: Value at home

    Which CEO said: &ldquo;Fired? Hell, I spent $10 million educating you.

Answers to last week's quiz (103)

Sesa Goa&rsquo;s acquisition of Dempo Group&rsquo;s iron ore assets in Goa bears a stamp of Vedanta Resources Chairman Anil Agarwal&rsquo;s signature strategy &mdash; buy low-value assets, pump investments into them and work to turn them into cash cows. Vedanta&rsquo;s previous acquisitions of Hindustan Zinc, Balco, Konkola Copper Mines and the 2007 takeover of Sesa Goa have helped the company multiply the value of its metals business.

Sesa Goa: Asset mining

Laptop sales doubled in India in 2008 over the previous year.

KIT: The Indian market for laptops

The top 10 business bestsellers

    Prior to India&rsquo;s Independence which brand used to run ads with the following lines: &ldquo;Makes white clothes stay white.

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