Inspired by the Tata Motors Nano project, business schools across the country are keen on learning more about the significant dimensions that led to the phenomenal attention garnered by the

Nano catches fancy of B-school students

Business Standard

Wary of the times ahead in the job market, business schools are working on a risk-minimisation strategy and looking at doubling the pool of companies on the campus for the summer placements scheduled

B-schools woo companies for next summer

India's biggest utility vehicle player Mahindra &amp; Mahindra (M&amp;M) will spend close to Rs 300 crore ($60 million) towards brand-building and promotion as it prepares to launch its vehicles in

M&M slots Rs 300 cr for brand promotion in the US

ENTREPRENEURSHIP: IIM-B study says efforts at varsity level are ineffective unless adequate grounding of the discipline has been laid at the primary level.

Mould entrepreneurs young: IIM-B

With salary expectations a lot more realistic now, firms can finally hire the employees they could never afford.

Shyamal Majumdar: Good time to hire

Amidst fear of a possible cut in recruitments by domestic and overseas companies in the wake of global financial meltdown, leading B-schools in the city have geared up to rope in more recruiters to

B-schools invite more recruiters

Faced with the prospect of escalating real estate costs and the lack of adequate finances, the Indian Institute of Management-Bangalore (IIM-B) is experimenting with &ldquo;off-campus housing&rdquo;

Real estate crunch forces IIM-B to experiment with off-campus housing

As part of India's strategic programme, the Bhabha Atomic Research Centre (BARC) has developed fourth generation uranium enrichment gas centrifuges with an output of more than 10 times the earlier

BARC develops fourth gen uranium enrichment gas centrifuges

Press Trust of India

BIGFlix.com, Reliance Big Entertainment&rsquo;s movie download portal, has set a target of raking in Rs 10 crore from advertising revenues in the current financial year.

BIGFlix.com eyes Rs 10 crore from ad revenues

Many Indians have made it to the top jobs in the US, wading through a maze of biases. Here's how two of them did it.

Sojourn in the USA

Let&rsquo;s think of obsolescence. What does it mean &mdash; this lovely, awkward word that you stumble on; a word that&rsquo;s a tongue-twister and maybe a bit of a mind twister too....

Simulated obsolescence

Vijay Govindrajan needs no introduction. He&rsquo;s ranked as one of the top 10 business school professors in executive education by BusinessWeek.

Move beyond tech innovations

BRAND WARFARE
Author: David F D&rsquo;alessandro
Publisher: Tata McGraw-Hill
Price: Rs 195
ISBN: 0070584141.
HOW WOULD YOU MOVE MOUNT FUJI?
Author: William Poundstone
Publisher: Little, Brown

The top 10 business bestsellers

Strategic tools for the practising manager.

The FMCG market in India

&nbsp;

    For which product launch in the US, did the CEO of the company ride a vintage Sherman tank through New York&rsquo;s Times Square, aiming fire at a huge Coca-Cola billboard?
    &nbsp;
    
    In order to make cost-cutting a priority, which Indian company has launched a &ldquo;one component, one gram&rdquo; initiative that requires every parts supplier to make lighter components?
    &nbsp;
    
    Name the managing director of an Indian company who was the first person to

The Strategist Quiz (#062)

    Name the first and only private sector company in India to have built and certified an aircraft.

Answers to last week&#39s quiz (#061)

UGC formulates the National University Act; Rs 4,800 crore required over the 11th Five-year Plan.

Central university in each state by 2012

Today's classrooms are increasingly available through several channels &mdash; the TV set, internet, or a centre in a remote location which links to a prestigious institute &mdash; thanks to companies

Wired classrooms could be the next big thing

Premier private management schools are keen to set up campuses in Andhra Pradesh.

Andhra Pradesh sanctions land to private B-schools

Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products.

Branding takes the bluetooth way

After fast moving consumer goods companies and home grown retail companies, non-government organisations are now attempting to widen the reach of their brands.

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