After fast moving consumer goods companies and home grown retail companies, non-government organisations are now attempting to widen the reach of their brands.

CRY out to enhance brand image

Business Standard

Even as Gujarat faces a shortage of around 10,000 midwives, the state government is all set to initiate a post-graduate diploma in mid-wifery across nursing colleges in the state.

IIM-A to help Gujarat deliver midwives

Riding on the success of Indian Idol 3, advertisers are queuing up for the fourth season of the show.

Advertisers make a beeline for Indian Idol 4

The luxury label will soon be a part of this very Indian wrap story.

Fancy a Kenzo sari?

ADVERTISING:&nbsp; Move to make ads clutter-free, simpler and entertaining.

Admen try gentle persuasion

Out-of-home media is going places by riding piggyback on infrastructure development. Expectedly, big companies have joined the bandwagon.

OOH La La

Jet Airways has rolled out its first TVC with King Khan, albeit in turbulent times.

Taking off

In any organisation, we deal with two clear sets of people &mdash; the producers (employees) and the consumers (customers).

The BOOK that inspired me

If organisational transformations are to succeed, change can&rsquo;t be thought of as a single, standardised process
Organisations need to change constantly, for all kinds of reasons, but achieving a

Creating organisational transformations

    Name the subsidiary of an Indian retail company that has a Sanskrit name meaning &ldquo;worship&rdquo;. The subsidiary handles the company&rsquo;s distribution and logistics functions.

The Strategist Quiz (#063)

The Indian bakery market is valued at Rs 3,295 crore and is expected to reach Rs 4,308 crore by 2012.
The market is split into the rural market, which is 22.5 per cent, and the urban market, which is

KIT: The Indian bakery market in 2008

In the book, The Game-Changer, Procter &amp; Gamble chairman and CEO A G Lafley and business consultant Ram Charan explain why it is important to make innovation central to every driver of your

What is real innovation?

&nbsp;

    For which product launch in the US, did the CEO of the company ride a vintage Sherman tank through New York&rsquo;s Times Square, aiming fire at a huge Coca-Cola billboard?
    Richard Branson, to introduce Virgin Cola in the US&nbsp;
    &nbsp;
    In order to make cost-cutting a priority, which Indian company has launched a &ldquo;one component, one gram&rdquo; initiative that requires every parts supplier to make lighter components?
    Maruti Suzuki India Ltd&nbsp;
   

Answers to last week's quiz (#062)

Initiatives help blend skills of the corporate world with the social agenda of NGOs.

B-schools get social about entrepreneurship

It&rsquo;s not only Indian B-schools and engineering colleges that are on the radar of international academic community. Packaging institutes, too, are attracting similar attention.

Packaging offers interesting careers

The Indian Institute of Management, Ahmedabad (IIM-A), National Institute of Design and Gujarat University may soon become integrated campuses (iCampuses).

IIM-A, NID, Gujarat varsity may become iCampuses

The lingo of the urban youth is all set to get a voice in the form of a unique conference by Mudra Institute of Communication, Ahmedabad (MICA).

Hinglish: The language of urban India?

Aura Herbal Wear, an incubatee of Centre for Innovation, Incubation and Entrepreneurship (CIIE) at Indian Institute of Management, Ahmedabad (IIM-A) has set a target of achieving 100 per cent through

Aura Herbal eyes expansion

MANAGEMENT: Dinesh Paliwal sets out to overhaul the fortunes of Harman International.

Indian remedy for US sound major

Oberois plan own water brand

Some relief is on the way for fast-moving consumer goods( FMCG) companies, with prices of crude oil, wheat, milk and palm oil either on the decline or stabilising.

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