    Which company first manufactured calculators under the brand name Televista?.

The Strategist Quiz #055

Business Standard

Answers to last week&#39;s quiz #054

The Thiruvananthapuram-based Asian School of Business (ASB) is investing Rs 63 crore to set up its own campus near Technopark.

Asian School of Business to set up own campus

Chairman and Managing Director of Reliance Industries, Mukesh Ambani is understood to have expressed interest in footing the salary bills of international faculty at the Indian Institute of Management (IIM), Bangalore.

Mukesh may foot intl faculty salaries at IIM-B

ADVERTISING: DTH service provider Tata Sky has signed Aamir Khan to counter Dish TV's hugely successful campaign with Shahrukh Khan.

Khan rivalry spills over to ad world

The king of beer and whisky is trying to make a splash in wine, whose consumption is rising with the changing social landscape.

Looking for a fill

It is a tragedy that television news is measured on the popularity index and not on an impact index.

News needs a new yardstick


    
        
            
            
            
                
                    
                        
                    
                    
                        &nbsp;

Learning the ropes


    
        
            The management of human resources has a strong link with the financial performance of a multinational company. Indian multinationals are showing how to foster it.
      

A tale of two strategies

The men's wear market is 35 per cent of the apparel market and is valued at Rs 46,500 crore.
It is growing at a CAGR of 11 per cent and is expected to reach Rs 71,900 crore by 2012.
<p

KIT: The Men`s wear market in India (2008)

Answers to last week&#39;s quiz #055

                The CEO of which airline is known to sometimes hide in the overhead bins in his planes and dress up like a drag to create a fun atmosphere and promote the airline?.

The Strategist Quiz #056


Europe's biggest car maker, Volkswagen, is a relatively new entrant in India but that has not curbed its ambition. It aims to garner 10 per cent share of the market in the next few years. That will 

`Cars are about driving, not just price`

Five post-graduate programme (PGP) students of the Indian Institute of Management, Ahmedabad (IIM-A) have set up a Private Equity (PE) and Venture Capital (VC) club to help students get hands-on experience by involving PE/VC players from India and abroad.

IIM-A students set up PE, VC interest club

Jingles, backed with a good idea, do help etch a brand in consumers&#39; minds.

Do signature tunes for brands work?

Spencer's Retail, the Rs 800-crore retail arm of the RPG Group, is consolidating its five retail formats into two in an attempt to tap its consumers' changing preferences and buying habits.

Strategic move: Spencer`s to merge five formats into two

&nbsp;Kingfisher, Bisleri seek to steal the thunder from Tatas. 
&nbsp;Indian bottlers are waking up to the magic of Himalaya, with at least half a dozen companies, including Ramesh Chauhan's Bisleri, the UB Group and others scrambling to use the name in their bottled water.

Himalaya battle climbs new peak

R K Swamy BBDO, one of the largest creative agencies in India, is planning to launch an online HR services portal this year.

RK Swamy to offer HR services online

FMCG spends have grown the fastest on online marketing; Facebook and Orkut emerge as potential brand promotion tools.

Brands value online presence

With an aim to capture 20 per cent of the premium vodka market, liquor giant United Spirits (USL) today launched Romanov Red.

United Spirits eyes 20% of premium vodka mart

The Indian economy has run into rough weather. B-schools, however, are not feeling the pinch, since companies are increasingly sending mid- and senior-level executives to management schools for skill

Page 753 - News