Himalaya battle climbs new peak

Indian bottlers are waking up to the magic of Himalaya, with at least half a dozen companies, including Ramesh Chauhan's Bisleri, the UB Group and others scrambling to use the name in their bottled water.
Though the premium market segment is merely two per cent of the packaged water market, around 35 beverages companies use
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First Published: Jul 23 2008 | 12:00 AM IST
