Celebrity advertising has proliferated. But the impact is not worth the money celebrities charge, and focus on. 


It`s not working

Business Standard

The texture of Indian IT companies' workforce is acquiring diverse hues. Their reaction is to treat the challenges as fun and games. 


United colours of INDIA

THIS WEEK: THE MARKET FOR GYM BAGS* IN INDIA

Strategic tools for the practising manager

Akshaya Patra Foundation, an NGO-run mid-day meal programme of Iskcon, Bangalore has been a case study for students of Harvard Business School (HBS). 


Harvard biz school students study Akshaya Patra

ADVERTISING: The firm brings back the 'ambassador' to advertise its customer care services.

Vodafone pug returns in new role

The Indian School of Business (ISB), Hyderabad, is planning to offer four new specialisations at its upcoming campus in Punjab.

ISB to offer new courses at Punjab campus

The Indian Institute of Management (IIM) review committee, headed by R C Bhargava, has clarified that the issue of fee hike at the IIMs was not discussed at its meeting with the stakeholders of IIM-A today.

Review committee skirts fee hike issue at IIM-A

&nbsp;Effective fee to be Rs 8.4 lakh vis-a-vis the official Rs 11.5 lakh.
&nbsp;Even as the decision of the Indian Institute of Management, Ahmedabad (IIM-A) to implement the almost 190 per cent fee hike for the Post Graduate Programme (PGP) got flak from the HRD ministry, internal calculations done by the institute have revealed that taking into account need-based scholarships, the average fee for a student could be as low as Rs 4.2 lakh per year (Rs 8.4 lakh for two years).

Scholarships at IIM-A to pinch 20% of new fee

The Board of Governors of the Indian Institute of Management, Ahmdedabad (IIM-A), today decided to implement 27 per cent Other Backward Classes (OBC) reservation in phases, over the next three years.

IIM-A to implement quota in phased manner

Press Trust of India

cThe US-based network of mid-sized advertising agencies, Worldwide Partners (WPI), is looking for more partners in India.

Worldwide Partners seeks more allies

<LI>Name the first Japanese automaker to participate and win in the Sprint Cup series.

Answers to last week`s quiz (#043)

&nbsp;IPL is here to stay. More than just a cricket tournament, it is changing the rules of the game, and of advertising.

Pitch report

&nbsp;
<OL>
<LI>This airline's name when translated in English means "Fresh Air". Recently, the European Union banned the airline from flying in its airspace.

The Strategist Quiz #044

How do you come up with an idea? That's a question I have often been asked by those outside the so-called creative world.

About an IDEA

THIS WEEK: The market for office bags for youth in India* 
The total value of the bags market in urban India for youth is estimated at Rs 1,470 crore in 2007.

A new study has debunked the traditional view that decision makers only act in their own interests, with researchers having found that they actually act in the best interest of their team, often at own expense.

Decision making is a  team effort

Examinations to be held outside India as the institute is yet to get AICTE approval.

CFA students ready to fly for exams

&nbsp;Collateral will have to be furnished to get loans to pay the increased fee.
&nbsp;With the Indian Institutes of Management (IIMs) hiking their fees, many general category students will have to approach banks for educational loans.

Loan terms get tougher for IIM aspirants

The Bharathidasan Institute of Management (BIM), Trichy, saw 118 offers, in its recently concluded placement session. 


BIM scales new high in placements

THE 101 MOST INFLUENTIAL PEOPLE WHO NEVER LIVED Authors: Dan Karlan, Allan Lazar and Jeremy Salter Publisher: HarperCollins Price: Rs 681.71 ISBN: 0061132217

The top 10 business bestsellers

This years final placement surprise has once again come from the Indian Institute of Management, Ahmedabad (IIM-A). 


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