Page 797 - News
SMART products meet local price levels and thereby ensure profitable business: Felix Scheffler
Interview with Head of corporate quality management at Siemens AG
KIT: Value Added Eggs Market
Strategic tools for the practising manager
Your variable pay plan probably does not work...
New research indicates that variable pay plans need to be highly contextualised and need to factor in dimensions that were not being considered in their design
The advertisers' darling
Despite stiff competition from peers, actor Kareena Kapoor remains the most popular female brand endorser on television this season
Slowdown hits campus placements
Placement season drags on as B-schools find it difficult to place students despite making changes in their policies
Kanika Datta: Standing instructions
In the workplace, is one a woman first and a professional second or vice versa?
It's rush hour for English movies on small screen
The television market for English movies is going through the roof in India. Business Standard takes a look at the phenomenon
ISB completes placements, consulting emerges as preferred sector
631 offers came from 348 companies for the 528 participating students
Discerning Indians want more than just a ride
Motorcycle buyers increasingly want more vroom in their grip and manufacturers are being quick to respond
Digital page-turners: Your space, your style
E-readers have been around for some time, but it is faster wireless connectivity and innovative content pricing plan that will unlock untapped consumer demand in India
Sometimes marketers are so caught up with advertising they tend to ignore channels and pricing: Kevin Lane Keller
Interview with E B Osborn Professor of Marketing, Tuck School of Business, Dartmouth College