It has taken the country&rsquo;s second-largest commercial vehicle maker 60 years to shed its reticence.

Ashok Leyland breaks its silence

Business Standard

A late entrant into India, the US-based Expedia has chalked out an ambitious plan to capture a large share of the country's $22 billion (Rs 1,13,000 crore) travel market. The company believes it still has an edge over other players in the segment in that it offers complete travel packages that would include booking for hotels and buses apart from the flight tickets.

India is expected to be the fastest growing online travel market in the Asia-Pacific region in 2012: Dan Lynn

Steve Jobs: The Exclusive Biography by Walter Isaacson
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The Official Guide For Gmat Review,13E by Graduate Management Admissions Council
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Accounting And Finance For Bankers, 2/E by IIBF
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Stay Hungry Stay Foolish by Rashmi Bansal
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We Are Like That Only by Rama Bijapurkar
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Price Rs 399
ISBN 9780143065975.
The Decision Book by Mikael Krogerus
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Price Rs 225
ISBN 9781846683954.
Kissing Ass by Clyde D&rsquo;Souza
Published by Random House
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Corporate Chanakya by Radhakrishnan Pillai
Published by Jaico Publishing House
Price Rs 295
ISBN 9788184951332.
Winning Way: Learnings From Sport Managers by Harsha Bhogle
Published by

The top 10 business bestsellers

The books market in India (non-academic) is estimated to be Rs 2,000 crore, of which around 15 per cent is from organised retailers. Key leading organised retail chains include Crossword, Odyssey, Reliance Time out, Landmark, Om Book Shop etc . More than 75 per cent stores of these large chains are in top eight cities. Besides this online channel is also significant with players like Flipkart, Indiaplaza, Infibeam etc.

KIT: Organised book retailing

    When and which company coined the acronym for Office Automation &mdash; OA? It recently unveiled a new global brand tagline.

Answers to last week's The Strategist Quiz (#254)

One hears about businesses benefiting from revenue growth that has come from products, services and business model innovations that are in line with green stewardship. Others benefit from purchasing and using those products and services, from both increased efficiency and lower costs. The global environment also benefits from lower greenhouse gas emissions and less resource consumption.

Is going green just a fad?

Indian consumers have a strong desire for brands that embody success and achievement and have a particular liking for luxury, technology and media brands like Mercedes, Apple, Microsoft and Sony, says a survey. According to Brand Desire, a global brand study launched by Clear, part of the M&amp;C Saatchi Group, the top 10 desirable brands are Microsoft, BMW, Google, Apple, Adidas and Mercedes.

Mercedes, Apple, Sony leading brands in India

Press Trust of India

The European man in the first scene of the current Emirates television campaign who dreamily looks out of the window of his car, is seen in the last scene of the commercial too &mdash; on a bus going down a dusty road in India.

No plain Jane travel

The current scenario of higher education in India has become a mere game of money. Inviting business houses will worsen the situation, for they will look forward to money making for which again seats will be sold.

Student's corner

Over a year after credit rating agencies launched their rating for B-schools and engineering colleges, these still struggle to find takers. The detailed information sought by these agencies to grade B-schools is a deterrent for these institutes, say industry experts.

B-school rating agencies find few takers

Rising mercury levels is hardly a welcome change for anyone. Except for ice cream manufacturers that is. In that sense the timing of premium ice cream maker, London Dairy ice creams&rsquo; first ever media campaign in India is perfect.

London Dairy goes all out for bigger footprint

    Rohit Surfactants, makers of Ghari detergent which is ranked No.

Answers to last week&#39;s The Strategist Quiz (#246)

&nbsp;Ranjan Kapur has been country manager of WPP in India for the last eight years. But he gets back to actively managing operations at an agency with the additional responsibility of Bates India as its chairman. This task is in no way easy given that Bates has seen some high-profile exits in recent months. But Kapur, who has spent 46 years in advertising, is not one to give up easily. He speaks to Viveat Susan Pinto.

The high-growth areas are in non-advertising: Ranjan Kapur

Actor and convenor of FICCI Frames, eastern region, Prosenjit Chatterjee, has been witness to some of the biggest changes that have taken place in the film industry of Bengal in recent years.

I expect the industry to grow at 70-80 per cent annually: Prosenjit Chatterjee

When Ramesh Ramanathan rejoined Starling Holiday Resorts last year as managing director, the task was cut out for him. The company was weighed down by huge debts, which meant it was not able to refurbish its resorts. The competition was relentless. Sterling Holiday Resorts was beginning to look like an also-run in a market it had created way back in the early nineties. A year on, Ramanathan is a happy man &mdash; his plans to refurbish the brand has started paying off.

We did not want to put money only into marketing: Ramesh Ramanathan

The focus of functional marketing is very different from that of business-market strategy. Functional marketing is about implementing a chosen business direction in the market. Functional marketing managers need to translate that business direction into a concrete product-price-distribution-communication consumer experience in the marketplace. Therefore, their approach to consumer insight is through the prism of the brand and/or the category, or even the product.

Customer insight for business strategy

Of the total e-commerce market, almost 80 per cent is online travel. Even in the Rs 2700 crore e-tailing market, Food &amp; Grocery is negligible as of now, with electronics, lifestyle, books etc dominating the products retail.

KIT: Online Grocery Retail in India

STEVE JOBS: THE EXCLUSIVE BIOGRAPHY 
by Walter Isaacson
* Published by Hachette India 
* Price: Rs 899
* ISBN: 9781408703748.
I HAVE A DREAM
by Rashmi Bansal
* Published by Westland 
* Price: Rs 150 
* ISBN: 9789380658384.
I, STEVE : STEVE JOBS IN HIS OWN WORDS 
by George Beahm
* Published by Harper Collins 
* Price: Rs 199 
* ISBN: 9789350292006.
THE HABIT OF WINNING 
by Prakash Iyer 
* Published by Penguin 
* Price: Rs 299 
* ISBN: 9780143068280.
CORPORATE CHANAKYA 
by Radhakrishnan Pillai 
* Published by Jaico Publishing House 
* Price: Rs 295 
* ISBN: 9788184951332.
MEN OF STEEL 
by Vir Sanghvi 
* Published by Lotus 
* Price: Rs 95
* ISBN: 9788174366139.
BUSINESS ETIQUETTE : A GUIDE FOR THE INDIAN PROFESSIONAL 
by Shital Kakkar Mehra 
* Published by Collins Business 
* Price: Rs 250 
* ISBN: 9789350291085.
FISH! 
by Stephen Lundin 
* Published by Hodder &amp; Stoughton 
* Price: Rs 150 
* ISBN: 9780340819807.
FREAKONOMICS 
by Steven D Levitt

&lsquo;Dudh si safedi, Nirma se aaye, rangeen kapda bhi khil khil jaaye&rsquo;. Did you just read these words or find yourself humming them in your head? Most of you would surely be able to complete the rest of the jingle - &lsquo;sabki pasand Nirma, washing powder Nirma!&rsquo;.

Old but not ageing

With the changing trends and lifestyles, every five years the categories which advertise aggressively also change. Back then in 1996, during the Wills cricket World Cup, held in the sub-continent, Coca Cola came up with a campaign that said &mdash; Official Sponsors of the World Cup.

Ad wars: Recycling in different forms

Harivansh Chaturvedi, director of Greater Noida-based Birla Institute of Management and Technology (BIMTECH), is busy these days sifting through some unusual proposals from B-schools. In the past six months alone, five B-schools &mdash; two from Kolkata, one from the Northeast and two from Delhi &mdash; have approached him to take control of their B-schools.

Page 799 - News

Ashok Leyland breaks its silence

India is expected to be the fastest growing online travel market in the Asia-Pacific region in 2012: Dan Lynn

The top 10 business bestsellers

KIT: Organised book retailing

Answers to last week's The Strategist Quiz (#254)

Is going green just a fad?

Mercedes, Apple, Sony leading brands in India

No plain Jane travel

Student's corner

B-school rating agencies find few takers

London Dairy goes all out for bigger footprint

Answers to last week's The Strategist Quiz (#246)

The high-growth areas are in non-advertising: Ranjan Kapur

I expect the industry to grow at 70-80 per cent annually: Prosenjit Chatterjee

We did not want to put money only into marketing: Ramesh Ramanathan

Customer insight for business strategy

KIT: Online Grocery Retail in India

The top 10 business bestsellers

Old but not ageing

Ad wars: Recycling in different forms