The work carried out on the pretext of research in Indian educational institutes is increasingly becoming a derivative of others idea and work. Thus, in spite of greater research, the novelty and innovation is missing. This is further aided with the increase in number of resources available on internet which further promotes plagiarism.

Student's corner

Business Standard

Here&rsquo;s a suggestion for India Inc: to ensure the safety of women employees in the workplace, make it compulsory for them to leave office premises before the sun sets. Sounds ridiculous, right? But if the Gurgaon Police, Mamata Banerjee and Sheila Dixit are to be believed, the predatory nature of men is stoked at night or just before the dawn. By their logic, therefore, women who are sexually harassed in the workplace are subject to such treatment only after dark.

Kanika Datta: Wait until dark

Come April, the suspense over the new Indian Institute of Technology-Joint Entrance Examination (IIT-JEE) will finally be over. With the deliberations done and reports submitted, IIT directors say a final decision on when to introduce the new pattern of the examination is likely next month.

Cloud over IIT-JEE to lift next month

Having already established itself as the second largest online bus ticketing provider through travelyaari.com, Ahmedabad-based Mantis Technologies is now planning to expand its operations further. With a flurry of private operators already using the Mantis platform, the Indian Institute of Management, Ahmedabad (IIM-A) incubatee is in talks with several state government transport corporations for potential tie-ups.

IIM-A incubatee in talks with several state transport corps for e-ticketing

The grandfather of all self-help books has just been given a digital makeover. Seventy-five years after Dale Carnegie wrote How to Win Friends and Influence People, his associates have added &ldquo;in the Digital Age&rdquo; to the title to make it relevant to the Facebook and Twitter generation. It&rsquo;s easy to dismiss the book as a clever marketing exercise to give a fresh lease of life to its sagging sales, but that would be a mistake.

Shyamal Majumdar: Smile through your emails

Nearly two years after sports utility vehicle market leader Mahindra &amp; Mahindra took over the reins of its loss-making joint venture with Renault, sales volumes of the Verito sedan (formerly Logan) have trebled, encouraging the company to work on a modified, yet cheaper version.

Logan is dead, long live Verito

All eight Le Meridien hotels in India are undergoing renovation to bring them in tune with the new design concept that is a part of the hotel chain&rsquo;s brand transformation on a global scale.

Le Meridien goes in for facelift in India

Rishu Raheja, a student at Management Development Institute (MDI), Gurgaon, preferred to use a comic strip to describe herself, her strengths and weaknesses. Similarly, Nikhil Chitlangia of Symbiosis Institute of Business Mana-gement (SIBM), Pune, used a video application to portray his characteristics and talents.

Godrej goes off-beat while hiring

To begin with, I did not expect too much from the Budget for the education sector. Thus, I am not hugely disappointed. Three things, however, are positive in the Budget for the sector.

Some positives: Anand Sudarshan

The Budget is a mixed bag. There are a couple of things that are good and others which are not so good. On the positive side, the finance minister has increased allocation for tax-free bonds from Rs 30,000 crore to raise Rs 60,000 crore in 2012-13. He has also allowed ECBs for power companies which should improve the overall investment climate. He has also provided for credit enhancement for infrastructure sector, which is good.

Budget 2012-13 a mixed bag: Krishnamurthy Subramanian

Sachin Tendulkar endorsed health drink Boost after his match-winning performance against England at Old Trafford in 1990. Since then, many brands have been bowled over by the master blaster&rsquo;s sporting prowess and made him cricket&rsquo;s first multi-millionaire.

Brand Sachin pads up for second innings

Indian Institute of Management Rohtak on Saturday announced the passing out of its first batch, which has 47 students, at its inaugural convocation ceremony. B Muthuraman, president, Confederation of Indian Industry, and vice-chairman, Tata Steel was the chief guest.

First batch of graduates pass out of IIM-Rohtak

    Both of them are alumni of MIT (Massachusetts Institute of Technology).

Answers to last week's quiz (#244)

It&rsquo;s a move scripted to take Marico to its next level of growth. By acquiring the personal care portfolio of Paras Pharmaceuticals from current owner Reckitt Benckiser, the Harsh-Mariwala-promoted company has attempted to fill crucial gaps in its portfolio. In the process, it has extended its presence well beyond hair oils (Parachute, Nihar), hair treatment (Hair &amp; Care, Mediker) and soaps (Manjal) into skin creams (Borosoft, Recova), lip balms (Dr Lips), hair gels (Setwet), hair serums (Livon) and deodarants (Zatak).

Why Paras is key for Marico

The mobile handsets market in India recorded sales of 183 million units in 2011 and a year-on-year growth of seven per cent in 2011, a report by CyberMedia Research reveals. It is this figure that SanDisk, the US-based flash memory producer, is betting on as it embarks on a 360-degree marketing campaign to convert this increasing number of tech-savvy mobile phone users into customers.

SanDisk Capturing customers

Google is going all Marty McFly on Madison Avenue, sponsoring a back-to-the-future project that reimagines classic campaigns from the &ldquo;Mad Men&rdquo; age for modern sensibilities &mdash; and technologies.

Google remixes old campaigns, adding a dash of digital tools

If you watched the world television premieres of the movies Desi Boyz or Players aired recently on Hindi movie channel Zee Cinema, chances are you were privy to a media innovation dubbed by the channel as &lsquo;play and pause&rsquo;.

Zee Cinema: Pause and effect

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The top 10 business bestsellers

Teenagers, young couples and tiny tots along with their parents flock to an ice cream parlour in a leafy Mumbai neighbourhood late into the evening. Nothing remarkable about the event but for one small thing. Down the same street is another parlour selling ice creams. But apart from the bored store attendants, there is just one solitary customer in sight, vehemently scrolling down his smartphone while dipping into his bowl of vanilla ice cream from time to time.

For a bigger bite

Historically, the early adopters of off-shoring were the US and the UK-based corporations and their focus was on BPOs and KPOs where standardised processes and activities are off-shored either to a captive or to a third party. However, over the past several years various professional services and consulting organisations have built up their off-shoring delivery capabilities in a significant manner.

Making off-shoring transformational

One of the most difficult facts of life for managers is having to make decisions under conditions of uncertainty.

Page 806 - News