One a hard-boiled negotiator at ease with complicated legalese, and the other a French aesthete. What can possibly draw together two such completely bipolar individuals? But Rabindra Jhunjhunwala and Clement Derock are both deeply aware of the equity of goodwill that comes with one&rsquo;s heritage, legacy and roots.

Branding a centurion law firm

Business Standard

By his own admission, Rajiv Bajaj was in all kinds of trouble in 2008 &mdash; three years after he took over as managing director and CEO of Bajaj Auto. The company had a string of failures with the XCD, Caliber and Wind. It hurt even more because the company had always prided itself on being a market leader.

Shyamal Majumdar: Opportunity in failures

Chuck Brymer, president and chief executive officer of DDB Worldwide, was in India for the DDB Asia-Pacific Summit in Mumbai between March 26 and 28. A packed schedule notwithstanding, he held his first town-hall-style meeting, also taking out time out to sightsee. He takes home the belief that India can add to the momentum in operations in Asia-Pacific.

It is not uncommon for rival agencies to work together: Chuck Brymer

Moving ahead from offering sector specific wage rates within India, paycheck.in will soon monitor global minimum wage standards across regions like Asia, Pacific, West Asia and Europe. A portal which gives transparent wage rates across sectors, the research for the website is handled by the Indian Institute of Management, Ahmedabad (IIM-A).

IIM-A's paycheck.in to tap global minimum wages soon

You may not have heard of the Allahabad-based Motilal Nehru National Institute of Technology (MNNIT). But Mark Zuckerberg's social networking giant, Facebook, has.

NIT-Allahabad student bags Rs 1.34-cr Facebook offer

Fast-food meals and snacks in India contain dangerous levels of trans-fats and salt, an analysis from the combative Centre for Science and Environment (CSE) has found. A single packet of potato chips can meet half the daily requirement of fats in a person; a packet of instant noodles has half the salt a human body can absorb in a day.

Unhealthy trans-fats in popular fast-food brands: Study

The top 10 business bestsellers

Though advertisements weren&rsquo;t exceptionally creative, they were very likeable.

A mixed year for creativity

    This beverage was launched in the mid 60s and its inventor added lemon to it in order to mask its urine flavour. Name it.

The Strategist Quiz (#234)

Faced with competition from low-cost locations and inefficiencies associated with unwieldy growth in head count, Indian IT companies are exploring non-linear growth strategies.

Moving up the value chain

    The founder of the Leela Hotels, Capt.

Answers to last week&#39s quiz (#223)

Mobile marketing campaigns that can engage, go viral and become a sensation for mobile consumers are now benchmarks for digital marketing.

The anatomy of a successful digital campaign

Much has been written about the power of social media and how marketers can use it successfully. The trick is to make sure one doesn&rsquo;t go overboard.

Make the right connect

When social media isn&rsquo;t handled correctly, it can do more harm than good. Striking a balance is key, but equally important is using it properly.

Look before you leap

The India head of international hospitality chain Starwood Hotels and Resorts puts great store in instilling a sense of passion to the leadership of a company. That is what he says separates the leaders from the also-rans. &ldquo;When I joined the industry in 1984, most of my friends said, &ldquo;Tu waiter banne ja raha hai!&rdquo; (You are going to be a waiter!) &mdash; such was the perception of the industry those days. Today the perception has changed completely, but the fact remains that you require a lot of humility and humbleness to be a successful hotelier,&rdquo; he says. Dilip Puri, who took over as managing director, India, &amp; regional vice-president, South Asia, of Starwood Hotels and Resorts last year, honed his skills working in operational and development roles in India, South Pacific, Australia and Africa across luxury and upscale hotel brands.

Q&A: Dilip Puri, Starwood Hotels and Resorts

Sports and lifestyle brand Puma is hung-ho about the worldwide web and it thinks online promotions is a sureshot way to connect with the Indian youth. Just recently, it went on twitter inviting users to throw virtual pies at English cricketer Kevin Pieterson. This is part of its campaign designed around brand ambassador Yuvraj Singh which uses the number 12 in interesting ways.

Winning hearts the online way

T he new ad for Britannia Rusk by Grey India conveys a simple story of a family coming together over tea and a packet of crunchy and juicy Britannia Rusks, making it enjoyable and memorable. The brand promise is signed off with &ldquo;Britannia Rusk Jahaan, Family wahaan&rdquo;.

A fresh recipe

Association of Indian Management Schools (AIMS), a network of over 600 business schools in India, is planning to open regional chapters to give greater wingspan to its activities.

AIMS to open regional chapters

Auto Expo 2012 is the venue for the launch of seven all-new automotive brands in India. We take a look at them.

It's a brand new year!

In recent weeks, industrialists have felt emboldened to openly criticise the government for lack of reform. This is no minor development. In the past, no matter how bitterly they felt about government policy in private, industrialists and businessmen made public statements that were invariably emollient or, at best, anodyne for fear of upsetting thin-skinned ministers and politicians.

Kanika Datta: A long journey from the Bombay Club

To tide over fund crunch, students are either looking at alternative sources of funding like scholarships or picking up part-time jobs.

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