The organised food kiosk market in India at present is about Rs 800 crore and is expected to double to Rs 1,600 crore by 2015. This growth is already visible with more and more brands and entrepreneurs opting for this model in the face of rising rentals and land costs.

KIT: Food kiosk market in India

Business Standard

    The initial design of this vehicle had two soft doors with vinyl windows, a cloth roof and a metal bar as a safety measure. The manufacturer concluded that people would not want a &lsquo;half a car&rsquo; and therefore shelved it for something better. Name the company and the brand.

The Strategist Quiz (#238)

    An engineer from Siemens India was challenged by his wife to repair an imported electrical appliance manufactured by Braun of Germany. Instead of doing so he designed a new one and founded his own brand. Name the person and the brand.

Answers to last week's quiz (#237)

The timing couldn&rsquo;t have been better. Nearly three years after acquiring personal care brand Brylcreem from American consumer products major Sara Lee, Anglo-Dutch giant Unilever announced last week that it was terminating the brand licence agreement with Godrej Consumer (GCPL).

Brylcreem plugs gap in men's portfolio for HUL

Customers of this shoe brand can now place their orders online and if the shoe of their choice is is not available at a particular store, the company will ensure home-delivery in two days. In an age when one can get everything from personal care products to sundry services home delivered, this is unremarkable.

In step with the times

How does a marketing manager attract a stream of customers to one of America&rsquo;s great symphony orchestras? This challenge has long seemed daunting; but now it turns out that the secret to unlocking future demand for classical music depends on discarding the myth of the Average Customer and to see people in all their diversity, according to this extract from the book Demand.

Selling the symphony: it's not just about the music

Consumers in India and around the world have become more value conscious post a protracted slowdown, says Dr Naresh Kr Malhotra, Regents' professor, DuPree College of Management, Georgia Institute of Technology. Malhotra is also a visiting consultant for business, non-government and government organisations in the US and around the world. During a recent visit to India, he spoke to Rajarshi Bhattacharjee about the relevance of marketing research during economic uncertainties.

We are seeing a shift of power away from the companies to the customers: Naresh K Malhotra

Netting a celebrity endorser who believes in his endorsement is nothing short of a casting coup. Advertisers and celebrities alike will insist that it is true for all their ads but the audience knows better. Then that&rsquo;s a different story.

Celeb riding the sine curve

Airtel is not willing to let its popular campaign &lsquo;Har ek friend zaroori hai&rsquo; (HFZ) go out of currency. If the earlier ads had featured young college goers as friends who appealed to all, its new effort is targetted more sharply at the youth in its theme and the medium used.

Airtel: Is he your 'friend type'?

A recent study by Underwriters Laboratories says consumers are increasingly gaining influence and effectively getting their voices heard across the global supply chain.

Look who's watching you

The Post Graduate Programme in management at the Indian School of Business (ISB), Hyderabad, has been ranked  20 in the global top MBA rankings 2012, by the Financial Times, London.

ISB's PGP ranked in global top MBA programmes

The Hyderabad-based Indian School of Business (ISB) has slipped seven places to rank at 20 from 13th position in the Global Top MBA Rankings 2012 released by Financial Times, London.

ISB slips in FT rankings, IIM-A retains ground at 11th

The Assam Institute of Management at Guwahati was now offering courses patterned on the academic modules offered at any Indian Institute of Management (IIM). 


Assam B-school models itself on IIMs

The Indira Gandhi National Open University (IGNOU) has started a post-graduate diploma course in health and hospital management here at the Government Medical College. 


IGNOU PG course in hospital management

Indian Institute of Management, Calcutta (IIMC) has bagged 28 pre-placement offers (PPO) as compared to six PPOs last year.


IIMC gets 28 pre-placement offers

Newsmaker - Shivinder Mohan Singh

Indian Institute of Management,Bangalore, (IIMB), has decided to the increase student intake for its courses from the academic year 2005-06, Director IIMB, Prof Prakash G Apte said here today.


IIMB to increase student intake

Press Trust of India

Brescon Corporate Advisors Ltd, the Mumbai-based investment banker, has predicted an emergence of large distribution houses in India in next couple of years. 


Brescon predicts rise of large distribution cos

LG India, after having failed to make a big dent in the competitive PC and mobile phone markets, is all set to give its communication and IT products a big push with the launch of around 10 exclusive

LG plans cyber shops to push mobile, PC sales

Wipro E-peripherals (WeP) has an envision - to become the most valuable tech fantasy products company of the country by 2007. The company started working towards this aim by the end of 2004.


Brand innovation holds the key, says Sengupta

metaljunction services, promoted by Tata Steel and Steel Authority of India Ltd (SAIL), is banking on NatSteel, for growing its business in South East Asia.


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