A supply-side dilemma

India’s household consumption, considered the jewel in the crown of the country’s economy, is monitored obsessively by businesses, the media, and policymakers. Business and media, in particular, often act like anxious parents of a delicate child, panicking at every minor sneeze or hiccup, calling for government stimulus to boost consumption at the slightest signs of flagging growth in household spending. It almost feels like the government of India is India Inc’s designated marketing director, charged with the task of growing the macro variable of “consumer spending”.

The truth is that consumer demand in India is not fragile anymore. It is

Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper